# Artisan Cherry Lattes This New Starbucks Drink Uses Fruit and Has a Subtly Sweet Flavor By Riley von Niessen | Published 2017-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-starbucks-drink References: [news.starbucks](https://news.starbucks.com/news/starbucks-cascara-latte) & [starbucks](https://www.starbucks.ca/) The 'Cascara Latte' is a new Starbucks drink that spotlights the flavor of coffee cherries -- the fruit that the roasted beans most people associate with caffeine come from. It's reported that the latte was inspired by the Starbucks Reserve Roaster in Seattle. With the specialty beverage set to launch in the US on January 10th, consumers will be able to purchase the new Starbucks drink for a limited time only, as it will only be offered over the course of the witter while supplies lasts. With sweet flavor notes that come from the brand's use of fruit in its concoction, the new Starbucks drink has a multi-dimensional taste that's not too overwhelming. The latte also uses foamy steamed milk and cascara syrup, which provides it with more natural flavor. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Coffee Cherry Flavor:** Opportunity to create new beverages and food products that highlight the unique flavor of coffee cherries. - **Limited-time Specialty Beverages:** Opportunity for cafes and coffee chains to attract customers with limited-time, exclusive drinks featuring unique ingredients or flavor profiles. - **Natural Syrup Alternatives:** Opportunity for syrup manufacturers to develop natural alternatives to traditional syrups, using ingredients like cascara for added flavor and appeal. ### Sectors Adopting This - **Cafes and Coffee Shops:** Opportunity for cafes and coffee shops to offer their own artisanal cherry latte variations, capitalizing on the popularity of unique flavor combinations. - **Beverage Manufacturing:** Opportunity for beverage manufacturers to explore and create new products that incorporate coffee cherry flavor into a wider range of drinks beyond lattes. - **Natural Food and Drink Products:** Opportunity for natural food and drink product companies to introduce products that feature the use of cascara syrup and other natural ingredients for flavor enhancement. ## Related on Trend Hunter - [Refined Cherry Blossom Beverages](https://www.trendhunter.com/trends/hanami-drinks.md) - [Sweet-Sour Sakura Beverages](https://www.trendhunter.com/trends/sakura-cassis-strawberry-shiratama-frappuccino.md) - [Elevated Springtime Menus](https://www.trendhunter.com/trends/iced-cherry-chai.md) - [Florally Peachy Cafe Drinks](https://www.trendhunter.com/trends/sakura-frappuccino.md) - [Festively Fruity Cafe Drinks](https://www.trendhunter.com/trends/merry-berry-strawberry-frappuccino.md) - [Springtime-Themed Cafe Drinks](https://www.trendhunter.com/trends/berry-berry-sakura-milk.md) - [Pistachio-Infused Coffee Lattes](https://www.trendhunter.com/trends/pistachio-latte.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Caffeine-Free Floral Drinks](https://www.trendhunter.com/trends/lavender-oat-chill.md)