# Designer Sock-Like Sneaker Updates The New Speed Trainer from Balenciaga Comes with Neon Laces By Riley von Niessen | Published 2017-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-speed-trainer References: [hypebeast](https://hypebeast.com/2017/12/balenciaga-speed-trainer-laces) & [balenciaga](https://www.balenciaga.com/) Spanish designer fashion label [Balenciaga](https://www.trendhunter.com/trends/balenciaga-3xl-sneaker) recently unveiled a new Speed Trainer iteration, which features the same sock-like uppers of past releases, but with a few additional embellishments that set it apart. The biggest change to the design is the addition of [neon yellow laces](https://www.trendhunter.com/trends/1906a-neon-pack), which stand out in a stark contrast to the clean all-white uppers. Apart from the laces, the only variation in the minimal colorway in a black outsole, which gives the new Speed Trainers a refined finish. The sneakers are currently available from [Saks](https://www.trendhunter.com/trends/pmd-beauty-1), as well as a variety of other retailers that sell designer fashion labels. Due to the name that's associated with the sneakers and the care that's put into their construction, each pair runs for $732 USD. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 68% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Sock-like Sneaker:** Disruptive innovation opportunity: Explore the use of innovative materials and construction methods to create comfortable and customizable sock-like sneakers for a unique customer experience. - **Neon Laces:** Disruptive innovation opportunity: Discover new ways to incorporate vibrant neon colors into footwear designs to attract attention and differentiate from competitors. - **Minimal Colorway:** Disruptive innovation opportunity: Develop minimalist sneaker designs with subtle variations in color, such as contrasting black outsoles, to appeal to customers seeking a refined and sleek aesthetic. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Utilize online platforms and augmented reality technology to enhance the shopping experience and allow customers to virtually try on and customize designer sneakers. - **Footwear Manufacturing:** Disruptive innovation opportunity: Explore sustainable and eco-friendly manufacturing processes to create designer sneakers, aligning with the growing consumer demand for environmentally conscious products. - **Luxury Goods:** Disruptive innovation opportunity: Integrate smart technology, such as embedded trackers or biometric sensors, into high-end sneakers to add value and provide additional functionalities for luxury customers. ## Related on Trend Hunter - [Performance-Inspired Designer Shoes](https://www.trendhunter.com/trends/balenciaga-x-puma.md) - [Chic Slim-Fit City Sneakers](https://www.trendhunter.com/trends/balenciaga-city-sneaker.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Dynamic Pointed Luxe Sneakers](https://www.trendhunter.com/trends/reptile-sneaker-1.md) - [Premium Technical Rugged Footwear](https://www.trendhunter.com/trends/hike-sneaker.md) - [Dramatically Shaped Luxe Sneakers](https://www.trendhunter.com/trends/reptile-sneaker.md) - [Luxe Legacy-Inspired Sneakers](https://www.trendhunter.com/trends/louis-vuitton-7.md) - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md) - [Second-Skin Luxury Footwear](https://www.trendhunter.com/trends/zero-shoe.md)