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# Lime Green Chunky Sneakers
Nike Unveils the New Otherworldly Air Max 90 'New Species' Sneaker

By Grace Mahas | Published 2019-09-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-species
References: [highsnobiety](https://www.highsnobiety.com/p/nike-air-max-90-new-species-release-date-price/#slide-6) & [nike](https://www.nike.com/ca/?cp=29728419214_search_|nike|1360306306|54586386935|e|c|EN|pure|274846310132&gclsrc=aw.ds&gclsrc=aw.ds&ds_rl=1252249&gclid=Cj0KCQjw_absBRD1ARIsAO4_D3s-vFCTB2MGs99tqlbJgkhtQlB7b2ojhEtxzGSQZMG-H8Wk7EbDw7YaAlPdEALw_wcB)

Activewear company [Nike](https://www.trendhunter.com/trends/university-gold-2) recently debuted a new iteration of its widely popular Nike [Air Max 90](https://www.trendhunter.com/trends/evergreen-aura) titled 'New Species.' Fans of the iconic shoe can now sport the latest addition that includes a lime green chunky sole and forest green logo detailing. The new shoe also boasts a snakeskin texture at the toe, side, and tongue for an added fashion-forward aesthetic.

The new Air Max 90's New Species is perfect for consumers who are seeking a reptilian or alien aesthetic thanks to its unique design. The otherworldly shoe is set to launch in Europe on September 26th and is available to purchase for €160 / £120 at Nike stores and select retailers including [Sneakersnstuff](https://www.trendhunter.com/trends/crocs-x-sns-dylan-clog) and Afew.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 48% | Activity: 52% | Freshness: 9%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Chunky Sneakers:** Opportunity for footwear brands to capitalize on the popularity of chunky sneakers with unique and eye-catching designs.
- **Fashion-forward Aesthetics:** Opportunity for fashion brands to incorporate unique textures and alien/reptilian themes into their products.
- **Limited Edition Releases:** Opportunity for brands to create hype and exclusivity around limited edition sneaker releases.

### Industries Being Reshaped

- **Footwear:** Disruptive innovation opportunity for footwear brands to create bold and unconventional designs that appeal to fashion-forward consumers.
- **Fashion:** Disruptive innovation opportunity for fashion brands to experiment with textures and themes that cater to consumers seeking unique and otherworldly aesthetics.
- **Retail:** Disruptive innovation opportunity for retailers to capitalize on the hype surrounding limited edition sneaker releases and create unique shopping experiences for customers.

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- [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md)
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