# Pelvic Beauty & Fitness Boot Camp The Phit Spa By Going Like Sixty | Published 2008-07-04 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/new-specialty-spa-caters-to-pussies-pelvic-health-integrated-techniques References: [nytimes](http://www.nytimes.com/2008/07/03/fashion/03SkinOne.html?_r=3&ref=fashion&oref=slogin&oref=slogin&oref=slogin) & [theperfectphit](http://www.theperfectphit.com/) Having problems keeping your ladybits ship shape for Fleet Week? The Times says NYC has opened the first spa for [strength training in the pelvic area](https://www.trendhunter.com/trends/pelvitone). Phit is a name they made up, standing for Pelvic Health Integrated Techniques. For $150 the doc will test women's pelvic strength by inviting them to contract their muscles around his fingers. Based on the evaluation, clients are put on a regime of strength training including Kegels, or maybe even [plastic surgery to tighten](https://www.trendhunter.com/trends/vfit-plus) the loose or loosen the tight. Dr. Lauri Romanzi, the [gynecologist who founded the practice](https://www.trendhunter.com/trends/reproductive-health-clinic) says the idea is to help women get "in shape from the inside out" after being inspired by BriteSmile, a tooth-whitening chain. She liked the idea of caterering to one particular health need, so she opened Phit to do just that. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Pelvic Health Wellness:** Disruptive innovation opportunity: Develop specialized fitness programs and technologies for pelvic health wellness, catering to the growing demand of women seeking to strengthen their pelvic muscles. - **Integrative Beauty and Wellness:** Disruptive innovation opportunity: Create inclusive beauty and wellness establishments that offer integrated services to address specific health needs, similar to Phit Spa's approach of combining gynecology and strength training. - **Targeted Health Solutions:** Disruptive innovation opportunity: Design personalized health solutions tailored to specific body areas, leveraging advanced technologies and techniques to address specific health concerns like pelvic strength and appearance. ### Who This Affects Most - **Health and Wellness:** Disruptive innovation opportunity: Explore collaborative opportunities between fitness, medical, and beauty industries to develop holistic solutions for pelvic health and overall wellness. - **Cosmetic and Plastic Surgery:** Disruptive innovation opportunity: Introduce innovative surgical and non-surgical procedures specifically tailored to address various pelvic health concerns, including both tightening and loosening options. - **Fitness and Strength Training:** Disruptive innovation opportunity: Develop specialized fitness programs, equipment, and wearable devices for pelvic muscle strengthening, targeting a niche market within the fitness industry. ## Related on Trend Hunter - [Pelvic Floor Workout Devices](https://www.trendhunter.com/trends/pelvic-floor-workout.md) - [Med Clinic Openings](https://www.trendhunter.com/trends/the-tight-clinic.md) - [Pelvic Rehabilitation Apps](https://www.trendhunter.com/trends/hyivy.md) - [Pelvic Muscle Training Devices](https://www.trendhunter.com/trends/pelvic-clock.md) - [Smart Kegel Trainers](https://www.trendhunter.com/trends/smart-kegel-trainer.md) - [Pelvic Floor Health Apps](https://www.trendhunter.com/trends/sword-health.md) - [Connected Pelvic Floor Trainers](https://www.trendhunter.com/trends/myhixel-fit-base.md) - [Invite-Only Pilates Studios](https://www.trendhunter.com/trends/tera-studio.md) - [Specialized Exercise Accessories](https://www.trendhunter.com/trends/bellabooty-belt.md)