# Remixed Retro Music Players The New Sony Walkman Boasts a Rainbow-Hued Color Palette By Jana Pijak | Published 2016-01-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/new-sony-walkman References: [theverge](http://www.theverge.com/2016/1/5/10716838/new-sony-walkman-a26-colors-announced-ces-2016) & [sony](http://www.sony.ca) Unveiled at CES 2016 in Las Vegas, the new [Sony](https://www.trendhunter.com/trends/sony-walkman-nwa306) [Walkman](https://www.trendhunter.com/trends/walkman-mwa306) is a contemporary version of an iconic music player. A bulkier version of the listening device may bring back memories of the 80s but its sleek update is Sony's latest take on a model that the brand has been reviving for the past two years. The latest Sony Walkman model is wireless and boasts Bluetooth capabilities and a brand new color scheme. Introducing six new hues -- white, grey, blue, lime green, red and purple -- Sony appeals to budget-conscious millennials and introduces a more affordable version of 2014's [A17](https://www.trendhunter.com/trends/aulumu) device. The new Sony Walkman is also equipped with a user-friendly touchscreen, features a metallic finish and is equipped with noise-cancelling earbuds. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 31% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Wireless Music Players:** The trend of wireless music players presents an opportunity for companies to innovate on design and features. - **Budget-friendly Electronics:** The trend of offering more affordable versions of existing devices allows companies to tap into new consumer markets. - **Retro Revival:** The trend of reviving retro devices with modern updates provides companies with a chance to capitalize on nostalgic appeal. ### Industries Being Reshaped - **Consumer Electronics:** The consumer electronics industry can explore disruptive innovations in wireless technology and affordability. - **Music Streaming Services:** Music streaming services can partner with companies producing wireless music players to provide a seamless streaming experience. - **Fashion and Accessories:** The fashion and accessories industry can collaborate with electronics brands to create stylish and customizable devices for consumers. ## Related on Trend Hunter - [Retro High-Quality Audio Devices](https://www.trendhunter.com/trends/walkman-mwa306.md) - [Audio-Enhancing Music Players](https://www.trendhunter.com/trends/sony-walkman-nwa306.md) - [Cassette Player-Inspired Smartphone Accessories](https://www.trendhunter.com/trends/walkman-sss.md) - [Nostalgic Colorful Casette Players](https://www.trendhunter.com/trends/we001-edith.md) - [Cassette-Inspired Music Players](https://www.trendhunter.com/trends/retro-audio-player.md) - [Colorful Portable Music Players](https://www.trendhunter.com/trends/music-players-1.md) - [High-Resolution Audio Players](https://www.trendhunter.com/trends/premium-music-players.md) - [Modernized Boomboxes](https://www.trendhunter.com/trends/we-are-rewind.md) - [Minimalist Wireless Cassette Players](https://www.trendhunter.com/trends/we-are-rewind-cassette-player.md)