# Natural Artisanal Soda Branding Be Pop is a New Soda Brand with Sparkling Packaging and Products By Michael Hemsworth | Published 2016-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-soda References: [packageinspiration](http://www.packageinspiration.com/be-pop.html/) & [estudiocaxa.br](http://www.estudiocaxa.com.br/) With a label and branding designed by Caxa, Be Pop is a new soda brand that focuses on a natural product and a vibrant experience. Created using fruit juices that have been combined with sparkling water, Be Pop highlights a handmade process and a natural product composition. The Be Pop lineup of sodas includes such flavors as Guarana, Lemon Lime, Orange, Cucumber and Raspberry Lime. The effervescently tasty flavors speak to a burgeoning consumer demographic that is focused on natural products rather than the traditional offerings from the major soda brands. The Be Pop new soda brand features glass bottle packaging and a pop-off top that helps to make the ritual of consuming the product more akin to the soda consumption process of yesteryear. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Natural Artisanal Soda:** Disruptive innovation opportunity: Create a line of natural artisanal sodas with unique and vibrant flavors to appeal to health-conscious consumers seeking alternatives to traditional soda brands. - **Sparkling Packaging:** Disruptive innovation opportunity: Develop innovative packaging designs for soda brands, such as pop-off tops or interactive labels, to enhance the consumer experience and differentiate products in the market. - **Handmade Process:** Disruptive innovation opportunity: Utilize a handmade process for producing sodas, emphasizing the craftsmanship and natural composition to stand out in an industry dominated by mass-produced beverages. ### Where This Applies - **Beverage:** Disruptive innovation opportunity: Explore the creation of new natural soda brands or product lines within the beverage industry to cater to the growing demand for healthier and more artisanal options. - **Packaging:** Disruptive innovation opportunity: Develop innovative packaging solutions for various industries, including soda brands, that enhance the product experience and provide added value to consumers. - **Food and Beverage:** Disruptive innovation opportunity: Introduce natural and artisanal soda brands into the food and beverage industry, targeting health-conscious consumers seeking unique and flavorful alternatives to traditional sodas. ## Related on Trend Hunter - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Kid-Friendly Bubbly Beverages](https://www.trendhunter.com/trends/sparkling-juice-drink.md) - [Grape-Flavored Better-For-You Sodas](https://www.trendhunter.com/trends/culture-pop-sodas.md) - [Juicy Prebiotic Sodas](https://www.trendhunter.com/trends/simply-pop.md) - [Cold-Crafted Prebiotic Sodas](https://www.trendhunter.com/trends/prebiotic-sodas1.md) - [Functional Effervescent Refreshments](https://www.trendhunter.com/trends/bloom-pop.md) - [Juice Brand Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-sodas.md) - [Summery Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-punch-pop.md) - [Soda Can Revamps](https://www.trendhunter.com/trends/functional-beverage-olipop.md)