# Pillowy Layered S'mores Cakes Crumbl's Has a New S'mores Cake with Marshmallow Buttercream By Katherine Pendrill | Published 2025-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-smores-cake References: [brandeating](https://www.brandeating.com/2025/01/crumbl-bakes-new-smores-cake-and-more.html)  [Crumbl](https://www.trendhunter.com/trends/chocolate-mallow-cupcake-cookie) has just unveiled its rotating weekly menu for the week ending on January 18, 2025, and it includes the crave-worthy new S'mores Cake. A more supersized treat than some of Crumbl's other offerings, the new S'mores Cake is a towering cake featuring layers of chocolate and golden cake topped with milk chocolate ganache, pillowy marshmallow buttercream, crunchy graham streusel, and a drizzle of melted milk chocolate on top. As if the new S'mores Cake wasn't exciting enough, there's also a new [Strawberry Cheesecake](https://www.trendhunter.com/trends/white-chocolate-raspberry-cheesecake), which layers vanilla cheesecake with a buttery graham cracker crust, a house-made strawberry jam and a swirl of whipped cream. Plus, there's the new Spiced Apple White Chip Cookie, which is a warm, apple-spiced cookie studded with white chocolate drops. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 26% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gourmet Bakery Creations:** Desserts are evolving into multi-layered gourmet creations with distinct textures and flavors, offering bakeries innovative opportunities to attract novelty-seeking consumers. - **Theme-based Dessert Innovation:** New dessert offerings are being developed around popular themes like s'mores, which allows brands to tap into nostalgic and seasonal marketing strategies that resonate with diverse consumer segments. - **Weekly Rotating Menus:** The introduction of weekly rotating menus encourages repeat customer visits by providing a fresh and dynamic culinary experience that can continuously engage and excite patrons. ### Who This Affects Most - **Bakery and Confectionery:** The bakery and confectionery industry is witnessing an upswing in demand for visually striking and complex treats, driving brands to meet this desire through innovative cake designs and unique flavor combinations. - **Hospitality and Catering:** In the hospitality and catering industry, there is an emerging trend of incorporating upscale, themed desserts into event menus, which can enhance luxury appeal and cater to high-end clientele preferences. - **Food Retail and Distribution:** The food retail sector is being reshaped as grocery stores and specialty food retailers explore partnerships with artisanal dessert brands to diversify product ranges and offer exclusive gourmet selections. ## Related on Trend Hunter - [Chocolate Marshmallow Fluff Cookies](https://www.trendhunter.com/trends/chocolate-mallow-cupcake-cookie.md) - [Moist Dark Chocolate Cakes](https://www.trendhunter.com/trends/cookies-cream-tres-leches-cake.md) - [Graham Cracker Sandwich Cookies](https://www.trendhunter.com/trends/graham-cracker-fudge-sandwich-cookie.md) - [Mini Salted Caramel Cheesecakes](https://www.trendhunter.com/trends/salted-caramel-cheesecake.md) - [Single-Serve Butter Cakes](https://www.trendhunter.com/trends/new-butter-cake.md) - [Double Layered Strawberry Shortcakes](https://www.trendhunter.com/trends/crumbls-new-strawberry-shortcake.md) - [Salted Caramel Pie Cookies](https://www.trendhunter.com/trends/salted-caramel-pretzel-pie-cookie.md) - [Strawberry Crumb Cake Cookies](https://www.trendhunter.com/trends/strawberry-crumb-cake-cookie.md) - [Elevated Butter Cake Confections](https://www.trendhunter.com/trends/butter-cake.md)