# Thrilling Sunroof Ads The New 'Skoda Superb Comb' Auto Ads Sell a Panoramic View By Vittoria Natarelli | Published 2010-06-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/new-skoda-superb-comb-auto-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/skoda_auto_climber) The very funny new 'Skoda Superb Comb' auto ads are advertising one key part of their car: the sun roof. The tag line reads, "More panoramic sunroof than ever before," and along with the tag line comes with some interesting thrill-seeking characters. There is a skydiver, a rock climber, a window cleaner and a man in cannonball gear. The stars of the new Skoda Superb Comb auto ads find the same thrills as their past times in this car. Awesome, yes. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Panoramic Sunroofs:** Auto manufacturers should consider offering larger, more panoramic sunroofs as a key selling point for their vehicles in their advertising campaigns. - **Thrill Seeker Marketing:** More brands should consider marketing themselves as vehicles for thrill-seekers in order to capture a younger target market. - **Humorous Car Advertising:** Auto companies can attract customers by incorporating humor into their advertising campaigns rather than focusing strictly on performance or features. ### Who This Affects Most - **Automotive:** Auto manufacturers could see a rise in sales by emphasizing the thrill-seeking potential of their vehicles, particularly those with larger panoramic sunroofs. - **Advertising:** Marketing agencies could explore an approach to advertising campaigns for cars that appeals to younger demographics through humorous and thrilling content. - **Entertainment:** Opportunities exist for entertainment companies to consider collaborative marketing or product tie-ins with auto brands that appeal to their shared audience interested in thrill-seeking and adventure. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md)