# Merchant-Focused App Collaborations The New Shopify App Allows People to Sell Items on Pinterest By Daniel Johnson | Published 2020-05-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/new-shopify-app References: [engadget](https://www.engadget.com/shopifys-new-app-makes-it-easier-for-merchants-to-sell-on-pinterest-103053146.html) & [news.shopify](https://news.shopify.com/shopify-and-pinterest-launch-new-channel-allowing-merchants-to-target-platforms-350m-monthly-users) The new [Shopify](https://www.trendhunter.com/trends/buy-with-prime-for-shopify) app has new features to make it easier for users to sell items on the [Pinterest](https://www.trendhunter.com/trends/video-in-catalogs) platform. The new features for the Shopify app were made possible through a partnership between the two organizations. Sellers on Shopify can now mark their entire product line as shoppable item pins on Pinterest. Additionally making items as shoppable pins is a quick process that only takes uses a few seconds. Other new features for the app include tag installations, automatic product updates, as well as a new system to [purchase ads](https://www.trendhunter.com/trends/criteo-and-mirakl-ads). The collaboration is indicative of Pinterest's push toward increasing sales on the platform. Previously Pinterest made it easier for users to buy the items they see on the app. Image Credit: Pinterest/ Shopify ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Merchant-focused App Collaborations:** More apps will collaborate to make it easier to sell products on different platforms. - **Shoppable Pins:** Efforts to increase sales will focus on making products more accessible on Pinterest through shoppable pins. - **Automatic Product Updates:** Apps will also incorporate features for automatic product updates. ### Sectors Adopting This - **E-commerce:** This new app features changes that make it easier for merchants to sell items on Pinterest. - **Online Advertising:** Apps will incorporate a new system to purchase ads for shoppable pins. - **Social Media:** Pinterest's push towards increased sales will affect social media and shopping. ## Related on Trend Hunter - [Enhanced Pinterest Shopping Tools](https://www.trendhunter.com/trends/video-in-catalogs.md) - [Integrated E-Commerce Apps](https://www.trendhunter.com/trends/buy-with-prime-for-shopify.md) - [Link In Bio Tools](https://www.trendhunter.com/trends/linkpop.md) - [AI-Powered Clothing Shopping Partnerships](https://www.trendhunter.com/trends/true-fit-and-shopify.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [AI-Enhanced Shopping Experiences](https://www.trendhunter.com/trends/aienhanced-shopping-experiences.md) - [Inspiring Shoppable Series](https://www.trendhunter.com/trends/pinterest-tv.md) - [Social Media Shopping Partnerships](https://www.trendhunter.com/trends/youtube-shopping.md) - [Social Media Shopping Features](https://www.trendhunter.com/trends/twitter-shops.md)