# Adapted Charcoal Mid-Tops Nike's New Sequoia Air Jordan 1 Mids Have a Streamlined Design By Riley von Niessen | Published 2017-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-sequoia References: [highsnobiety](http://www.highsnobiety.com/2016/12/28/nike-air-jordan-1-sequoia/) & [afew-store](https://www.afew-store.com/en/air-jordan-1-mid-sequoia/) In and effort to diversify its sneaker offerings, [Nike](https://www.trendhunter.com/trends/irregular-shadow-colorway) took its popular Air Jordan 1 Mid model and transformed it with a fresh colorway, resulting in its new Sequoia release. Made for consumers who look for [minimalism in their footwear](https://www.trendhunter.com/trends/pure-money), the uppers of the basketball shoes are colored a simple charcoal tone. With the uppers constructed from suede, the sneakers have a durable design that makes them well-worth the affordable investment. This is aided by the dark colorway as well, which prevents stains from damaging the look of the new Sequoia Air Jordan 1 Mids. The charcoal on the uppers is contrasted by the [white textured sole](https://www.trendhunter.com/trends/black-toe-version) and a little bit of red branding that can be seen on a label on the tongue. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 52% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Sneakers:** There is an opportunity for companies to create more simple and streamlined designs for sneakers for consumers who look for minimalism in their footwear like Nike's Sequoia Air Jordan 1 Mids. - **Durable Materials:** There is an opportunity for companies to research and use durable materials such as suede for their sneakers like Nike did with the Sequoia Air Jordan 1 Mids, making them well-worth the affordable investment. - **Stain-resistant Sneakers:** There is an opportunity for companies to create more stain-resistant sneakers like Nike's Sequoia Air Jordan 1 Mids that can prevent stains from damaging the look of the shoes. ### Sectors Adopting This - **Footwear:** The footwear industry can seize an opportunity to create minimalist, durable and stain-resistant sneakers, like Nike's Sequoia Air Jordan 1 Mids, to appeal to consumers who look for these features in their footwear. - **Sports:** The sporting industry can take an opportunity to incorporate minimalist and durable sneakers like Nike's Sequoia Air Jordan 1 Mids to enhance athletic performance and offer athletes a variety of options to match their training needs. - **Fashion:** The fashion industry can target consumers who look for sleek designs in their footwear and make minimalist sneakers like Nike's Sequoia Air Jordan 1 Mids a staple in their wardrobe. ## Related on Trend Hunter - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Monochromatic Smokey Hi-Cut Sneakers](https://www.trendhunter.com/trends/irregular-shadow.md) - [Deep Navy Tonal Sneakers](https://www.trendhunter.com/trends/midnight-navy-colorway-1.md) - [Minimal Sleek Basketball Shoes](https://www.trendhunter.com/trends/pure-money.md) - [Earthy Tonal Statement Sneakers](https://www.trendhunter.com/trends/earth-colorway.md) - [Expanded Simplistic Mid Sneakers](https://www.trendhunter.com/trends/rare-air.md) - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md) - [Basketball Team-Tonal Mid-Cut Sneakers](https://www.trendhunter.com/trends/hornetscolored.md)