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# Typographic Board Games
Andrew Capener's New Scrabble Game Has a Variety of Creative New Fonts

By Cadhla Gray | Published 2015-10-21 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/new-scrabble
References: [toyland.gizmodo](http://toyland.gizmodo.com/the-third-edition-of-the-worlds-most-beautiful-scrabble-1737402056) & [winningsolution](http://www.winningsolution.com/artisan-series/scrabble-typography-3rd-edition/)

Joining the likes of the [many variations on games like Monopoly](https://www.trendhunter.com/trends/tokidoki-edition-monopoly), this new Scrabble set is exciting word game lovers everywhere. The new board was designed by Andrew Capener and comes with a redesigned score pad as well as a variety of new fonts on the wooden square tiles.

Among the twelve new fonts are cursive, bubble and shadowed letters -- surprising the players with each new tile they pick from the bag. The game still comes with the classic items like the [wooden storage box](https://www.trendhunter.com/trends/luxury-board-game), tile racks and pouch, however, it is much more visually appealing to players.

The Scrabble Typography is the Third Edition of a series that began with the luxurious maple and walnut concept boards that Capener came up with previously.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 11% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### What's Driving This Trend

- **Variations on Board Games:** The introduction of typographic board games like Scrabble Typography opens up opportunities for designers and game developers to create new and visually appealing versions of classic games.
- **Creative Use of Fonts:** The inclusion of a variety of new fonts in typographic board games sparks innovation in typographic design and encourages designers to explore unconventional font choices.
- **Enhanced Visual Experience:** The redesign of Scrabble Typography to be more visually appealing enhances the game's immersive experience, suggesting potential for the development of more visually stunning board games.

### Who This Affects Most

- **Board Game Industry:** The introduction of typographic board games like Scrabble Typography creates opportunities for the board game industry to diversify their product offerings and attract new customers.
- **Graphic Design Industry:** The creative use of fonts in typographic board games provides opportunities for graphic designers to showcase their skills and create unique typographic designs for various applications.
- **Game Development Industry:** The enhanced visual experience offered by typographic board games presents opportunities for game developers to incorporate visually engaging elements into their games, enhancing player satisfaction and enjoyment.

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