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# Preppy Back-to-School Apaprel
Urban Outfitters Debuts the New School 2021 Collection

By Grace Mahas | Published 2021-07-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-school-2021-collection
References: [urbanoutfitters](https://www.urbanoutfitters.com/en-ca/college-essentials)

In anticipation of [back to school season](https://www.trendhunter.com/trends/backtoit-campaign), [Urban Outfitters](https://www.trendhunter.com/trends/uo-haul) recently debuted its new school 2021 collection. Paying homage to the classic styles from the 90s, the series has a range of fashion-forward pieces for both men and women that range from camis, tees, sweaters, [jeans, shorts, skirts, shoes](https://www.trendhunter.com/trends/fall-24-collection) and more. Notably, the range boasts oversized silhouettes in neutral colorways, for a romantic yet avant-garde aesthetic.

The Urban Outfitters new school 2021 collection will appeal to Gen Z and Millennial consumers looking for on-trend pieces at accessible prices. Consumers can shop the entire collection online and in select Urban Outfitters across the nation. Prices start at $20 USD and sizing is available in XS - XL.

Image Credit: Urban Outfitters

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 52% | Activity: 23% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **90s Nostalgia Fashion:** Opportunity for brands to tap into consumers' nostalgia for iconic styles from the past and create modern interpretations.
- **Oversized Silhouettes:** Potential for designers to experiment with exaggerated proportions to create unique and edgy looks.
- **Neutral Colorways:** Possibility for brands to explore the popularity of classic and timeless neutral tones in their collections.

### Sectors Adopting This

- **Fashion and Apparel:** Opportunity for retailers and designers to tap into consumers' desire for trendy and affordable back-to-school fashion.
- **E-commerce:** Potential for online retailers to offer the Urban Outfitters new school 2021 collection and capitalize on the growing popularity of online shopping.
- **Retail:** Possibility for brick-and-mortar retailers to appeal to younger generations by offering trendy and affordable back-to-school options, similar to Urban Outfitters.

## Related on Trend Hunter

- [Back-to-School Fashion Collections](https://www.trendhunter.com/trends/uniqlo-backtoschool.md)
- [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md)
- [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md)
- [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md)
- [Curated Back-To-School Campaigns](https://www.trendhunter.com/trends/start-fresh1.md)
- [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md)
- [Back-to-Campus Concert Series](https://www.trendhunter.com/trends/uo-live.md)
- [Back-To-School Wardrobe Pieces](https://www.trendhunter.com/trends/uniqlo-kids.md)
- [Curated Denim Capsules](https://www.trendhunter.com/trends/fall-24-collection.md)
