# Multi-Role Phone Commercials Christoph Waltz Humorously Portrays the New Samsung Phone's Many Uses By Riley von Niessen | Published 2016-08-05 | Updated 2016-08-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/new-samsung-phone References: [mashable](http://mashable.com/2016/08/05/christoph-waltz-olympics-samsung/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) & [youtube](https://www.youtube.com/watch?v=GfUhExdNjK8) Christoph Waltz, the Academy Award-winning actor who is best known for his roles in Quentin Tarantino's 'Inglourious Basterds' and 'Django Unchained,' recently stared in a cinematic commercial that promotes the new [Samsung](https://www.trendhunter.com/trends/recipe-ideas) phone. Titled 'Busy, Busy, Busy,' the ad follows Christoph Waltz as he juggles a vast variety of different roles -- dressing in drag to be a stay-at-home mom, performing as a world record-breaking runner, the employee of the month at a car dealership and even Abraham Lincoln. All the while, the actor is shown with the new Samsung phone at his side, attributing the 'Galaxy Note 7' as the device that helps him do it all. With this, the company humorously depicts the versatility and accessibility of its phone, while simultaneously making clear the high-definition display and its many features with a series of close-ups. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Versatile Phone Usage:** Opportunity for smartphone manufacturers to develop devices that cater to multiple roles and tasks for users. - **Humorous Advertising Campaigns:** Opportunity for marketers to create engaging and entertaining commercials that showcase product features through humor. - **Celebrity Endorsements:** Opportunity for brands to leverage the popularity and influence of celebrities to promote their products. ### Who This Affects Most - **Smartphone Manufacturing:** Opportunity for smartphone manufacturers to innovate and create multi-functional devices that cater to various user needs. - **Marketing and Advertising:** Opportunity for marketers and advertisers to develop creative campaigns that incorporate humor to engage consumers. - **Celebrities and Brand Partnerships:** Opportunity for brands to collaborate with celebrities to not only promote their products but also create a strong brand association. ## Related on Trend Hunter - [Gen-Z-Targeted Phone Spots](https://www.trendhunter.com/trends/recipe-ideas.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Generative AI Interpreter Campaigns](https://www.trendhunter.com/trends/the-next-big-thing-is-you.md) - [Cheeky Snack Chip Campaigns](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Warm Tech Holiday Campaigns](https://www.trendhunter.com/trends/a-friend-for-christmas.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md)