# Universal Nail Polish Lines This New Sally Hansen Launch Boasts Versatile Shades for Everyone By Riley von Niessen | Published 2018-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-sally-hansen References: [sallyhansen](https://www.sallyhansen.com/ca/) A new Sally Hansen line was recently launched to Canadian consumers, which includes a wide array of red-toned shades that are made to be flattering on every skin tone, and versatile enough to complement any outfit. The line, dubbed RED/esign, will be available from Canadian retailers in the fall of 2018. In order to flatter different skin tones and suit varying consumer preferences, a total of [nine shades are available](https://www.trendhunter.com/trends/lights-lacquer-core-collection) in the line. These shades range from cool to warm and light to dark, with a stunning coral red on one end of the spectrum, and a deep sparkling berry-hued red on the other. The new [Sally Hansen RED/esign line](https://www.trendhunter.com/trends/sally-hansen-nail-edit) can be found at [major retailers and drug stores](https://www.trendhunter.com/trends/sally-hansen-salon-effects-perfect-presson-nail-collection), with each bottle running for $9.95 CAD. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 22% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Beauty:** The launch of the RED/esign line by Sally Hansen showcases the trend of inclusive beauty by offering a wide array of shades that are flattering on every skin tone. - **Versatile Makeup:** The RED/esign line by Sally Hansen taps into the trend of versatile makeup with shades that can complement any outfit. - **Customized Beauty:** The nine shades available in the RED/esign line by Sally Hansen cater to varying consumer preferences, highlighting the trend of customized beauty products. ### Where This Applies - **Cosmetics:** The cosmetics industry can take advantage of inclusive beauty trends by developing lines that offer a wide range of shades suitable for different skin tones. - **Fashion:** The fashion industry can capitalize on the trend of versatile makeup by collaborating with beauty brands to create collections that incorporate makeup shades to complement their clothing lines. - **Retail:** Retailers can seize the opportunity presented by customized beauty trends by curating product offerings that allow customers to choose personalized shades and finishes. ## Related on Trend Hunter - [Nail Polish Brand Expansions](https://www.trendhunter.com/trends/nailsinc-polishes.md) - [Romantic Nail Polish Packs](https://www.trendhunter.com/trends/sally-hansen-x-loveshackfancy.md) - [Free-From Spring Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-goodkindpure-fresh-bloom.md) - [Wearable Candy Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-ring-pop.md) - [Tranquil Nail-Nourishing Polishes](https://www.trendhunter.com/trends/sally-hansen-color-therapy-bliss-collection.md) - [At-Home Manicure Accessories](https://www.trendhunter.com/trends/salon-effects-nail-accents.md) - [Chocolate-Inspired Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-hersheys-kisses.md) - [Free-From Spring Nail Polishes](https://www.trendhunter.com/trends/enchanted-meadows-collection.md) - [Curated At-Home Nail Kits](https://www.trendhunter.com/trends/sally-hansen-nail-edit.md)