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# Aerodynamic Sports Cars
This New Rolls-Royce Features Boosted Torque and a Polished Exterior

By Rahul Kalvapalle | Published 2016-06-24 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/new-rollsroyce
References: [gizmag](http://www.gizmag.com/rolls-royce-black-badge-goodwood/44027/) & [press.rolls-roycemotorcars](https://www.press.rolls-roycemotorcars.com/rolls-royce-motor-cars-pressclub/article/detail/T0261366EN/rolls-royce-celebrates-2016-goodwood-festival-of-speed-with-a-dark-and-edgy-presence)

These brand new Rolls-Royce vehicles are essentially Black Badge versions of the iconic Wraith and Ghost, although their paint jobs and designs makes them reminiscent of many [fighter jets](https://www.trendhunter.com/trends/beast-by-john-dodd) out there.

What's great about these new Roll-Royce offerings is the fact that they offer performance upgrades on already impressive figures. For example, the new [Rolls-Royce Wraith Black Badge](https://www.trendhunter.com/trends/rollsroyce-phantom-cherry-blossom) edition is going to be capable of promising as much as 642 pounds-feet. It also comes with improved suspension and gearbox fittings that make the driving experience sportier. The vehicle also has a gorgeous and unique appearance that is the result of [several layers of paint and lacquer](https://www.trendhunter.com/trends/modified-luxury-vehicle) being applied to the exterior.

Indeed these powerful new vehicles are a worthwhile addition to the Rolls-Royce lineup thanks to their combination of grace and performance.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 48% | Activity: 28% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Aerodynamic Sports Cars:** Disruptive innovation opportunity: Explore new materials and designs to create more efficient and visually appealing aerodynamic sports cars.
- **Performance Upgrades:** Disruptive innovation opportunity: Develop advanced technologies and enhancements to upgrade the performance of luxury vehicles.
- **Unique Exterior Designs:** Disruptive innovation opportunity: Experiment with multi-layered paint and lacquer applications to create unique and visually striking exterior designs for high-end vehicles.

### Industries Being Reshaped

- **Luxury Automotive:** Disruptive innovation opportunity: Integrate cutting-edge technologies and materials to redefine the boundaries of luxury automotive.
- **Automotive Design:** Disruptive innovation opportunity: Combine creativity and functionality to create innovative and visually stunning designs for automobiles.
- **Automotive Performance Upgrades:** Disruptive innovation opportunity: Develop advanced suspension, gearbox, and engine technologies to enhance the performance of luxury cars.

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