# Holographic Drugstore Makeup This New Rimmel Collection Consists of Holographic Products By Riley von Niessen | Published 2018-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-rimmel References: [popsugar](https://www.popsugar.com/beauty/Rimmel-Festival-Collection-Summer-2018-44727977) & [rimmellondon](https://www.rimmellondon.com/) In time for the summer and the music festivals that coincide with it, a new [Rimmel](https://www.trendhunter.com/trends/full-volume-makeup) collection was revealed by the popular drugstore beauty brand, which consists of a range of [holographic eyeshadows](https://www.trendhunter.com/trends/glimmer-liquid-shadow) and [metallic lip toppers](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip). Although the shades that make up the collection are relatively subtle, with the eyeshadows boasting shades of lilac, pastel yellow, baby pink, and mint green, they provide plenty of shimmer in the sun. The lip toppers are available in three different shades, which a neutral brown, soft pink, and a silver all offered. All of the toppers are lightweight and translucent, making them perfect for applying over matte lip shades for a shimmery metallic look, or wearing on their own for a subtle shine. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Holographic Makeup:** The trend towards holographic makeup offers opportunities for innovation in cosmetics and personal care with bold new product options - **Subtle Holographic Effects:** Creating cosmetic products that incorporate subtle holographic effects is an emerging trend that offers disruptive innovation opportunities for makeup brands. - **Holographic Festival Makeup:** Designing makeup specifically for use at festivals and other outdoor events offers an opportunity for companies to create unique, experience-driven products in this growing consumer space. ### Where This Applies - **Cosmetics:** The cosmetics industry can capitalize on the trend towards holographic makeup and introduce new products that offer unique effects and finishes. - **Personal Care:** Personal care product manufacturers can explore the use of holographic finishes to differentiate their products and respond to consumer demand for innovative options. - **Festivals and Events:** Companies working in the festivals and events space can include custom branded makeup products as part of their offerings and create additional revenue streams from this category. ## Related on Trend Hunter - [Musical Makeup Packaging](https://www.trendhunter.com/trends/full-volume-makeup.md) - [Dreamy Artist-Approved Cosmetics](https://www.trendhunter.com/trends/rem-beauty-2.md) - [Astrology-Aligned Cosmetics](https://www.trendhunter.com/trends/maya-jama-x-rimmel.md) - [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md) - [Shimmery Lip Balms](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip.md) - [Festive Makeup Collections](https://www.trendhunter.com/trends/annabelle-holiday-collection.md) - [Multifunctional Filter Effect Cosmetics](https://www.trendhunter.com/trends/rimmel-multitasker-better-than-filters.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md)