# Limited-Edition Experimental Spirits The New Riff Backsetter Spirits Have Complex Flavor Profiles By Michael Hemsworth | Published 2020-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-riff-backsetter References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/04/new-riff-distilling-unveils-bourbon-and-rye-whiskeys/) & [newriffdistilling](https://newriffdistilling.com) Two new New Riff Backsetter spirits have been unveiled by the distillery to offer libation enthusiasts with a range of options that are [experimental in nature](https://www.trendhunter.com/trends/distillery-series-16). The spirits include the New Riff Backsetter Bourbon and the New Riff Backsetter Rye, which are both characterized by their unique flavor profile. The New Riff Backsetter Bourbon is made with 65% corn, 30% rye and 5% malted barley, and the New Riff Backsetter Rye is made with 95% rye and 5% malted rye. Co-Founder Jay Erisman spoke on the new New Riff Backsetter spirits saying, "They’re hauntingly unique, with layers of peat enveloping the spicy, rich rye and Bourbon. It’s a small hint of flavors developing in our warehouses – and a great reflection of how New Riff marries a commitment to tradition with a love of experimentation.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Experimental Spirits:** There is an opportunity for distilleries to create and market limited-edition spirits with unique and complex flavor profiles. - **Backsetter Spirits:** There is potential for distilleries to innovate by creating new spirits that incorporate backset, a byproduct of the distillation process, to add a unique flavor profile. - **Peated Spirits:** There is room for distilleries to explore the use of peat, a traditional Scottish method of drying malted barley, in non-Scotch whiskies to create new and interesting flavor profiles. ### Who This Affects Most - **Distilleries:** Distilleries can use the trend of limited edition, experimental spirits to differentiate themselves and capture a new segment of the market. - **Craft Spirits:** Craft distilleries can use the trend of experimental and unique flavors to compete with larger, established brands and gain a competitive advantage. - **Whiskey Industry:** The whiskey industry can adopt the use of backset, a byproduct of the distillation process, to create new and unique flavor profiles and differentiate themselves in a crowded market. ## Related on Trend Hunter - [Savory Spicy Bourbon Whiskeys](https://www.trendhunter.com/trends/8yearold-kentucky-straight-bourbon-whiskey.md) - [New-Fill Barrel Offerings](https://www.trendhunter.com/trends/newfill-barrels.md) - [Unblended High-Rye Whiskeys](https://www.trendhunter.com/trends/spirit-hound-distillers.md) - [Experimental Distiller Series](https://www.trendhunter.com/trends/experimental-series.md) - [Experimental Whiskey Ranges](https://www.trendhunter.com/trends/tailored-spirits-experimental-series.md) - [Highly-Mixable Rye Whiskeys](https://www.trendhunter.com/trends/piggyback-100-rye.md) - [Winter Rye Whiskey Collections](https://www.trendhunter.com/trends/two-souls-spirits.md) - [Small-Batch Rye Whiskeys](https://www.trendhunter.com/trends/smallbatch-rye-whiskey.md) - [Limited-Edition Single-Barrel Rye Whiskeys](https://www.trendhunter.com/trends/singlebarrel-rye-whiskey.md)