# Fashion Lifestyle Retailers H&M is Set to Launch the New Retailer Arket in Late Summer in London By Michael Hemsworth | Published 2017-03-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/new-retailer References: [highsnobiety](http://www.highsnobiety.com/2017/03/30/hm-launches-new-brand-arket/) The majority of fashion brands are growing to incorporate a number of lifestyle products and services in order to satisfy growing consumer demand, so the new retailer Arket from H&M aims to target this cross-section within the market. Arket is purported to be a retailer that will provide products for women, men and children as well as items specifically for the home. The brand will offer a house label as well as other products from outside brands in order to bring consumers a spot to shop that doesn't require going around from retailer to retailer. The new retailer from H&M is specifically targeted towards the Millennial consumer as a way to merge high-end items with lower-end offerings to find a balance for shoppers. Arket is set to launch in London in late summer. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Lifestyle-centric Retail:** The integration of lifestyle products and services is a growing trend in the fashion industry, presenting opportunities for retailers to cater to the diverse needs of consumers. - **Multi-category Retail:** The emergence of retailers offering a wide range of products for different customer segments provides convenience and eliminates the need for shoppers to visit multiple retailers. - **Millennial-targeted Retail:** Targeting the Millennial consumer with a blend of high-end and affordable offerings presents an opportunity to capture the preferences and buying power of this influential demographic. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can explore the integration of lifestyle products and services to enhance customer experience and expand their market reach. - **Home Goods Retail:** Retailers specializing in home goods can collaborate with fashion brands to offer a diverse range of products and capitalize on the growing demand for lifestyle-oriented shopping. - **E-commerce:** E-commerce platforms can leverage the trend of multi-category retail by partnering with various brands and curating an extensive product assortment to provide convenience and a one-stop shopping experience for consumers. ## Related on Trend Hunter - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Retail Furniture Market Expansions](https://www.trendhunter.com/trends/hm-home.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Tech-Enabled Shopping Experiences](https://www.trendhunter.com/trends/cos-retail.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)