# Nostalgic UK-Inspired Sportswear The New Reebok Classic Line Incorporates the Vector Logo By Riley von Niessen | Published 2016-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-reebok-classic References: [hypebeast](http://hypebeast.com/2016/10/reebok-classic-vector-collection) & [size](https://www.size.co.uk/search/Reebok%20Vector/) In order to take consumers back to the 1990s, a new [Reebok](https://www.trendhunter.com/trends/reebok-x-kodak) Classic line was introduced to pay tribute to some past popular motifs. As [HYPEBEAST](https://www.trendhunter.com/trends/jordan-clarkson) reports, a design that was incorporated by many brands during the 1990s, especially in the UK, was the [Vector](https://www.trendhunter.com/trends/vostra-vector) logo -- from the Kellog's cereal that became associated with superior athletic performance by way of marketing. Looking to generate a sense of nostalgia for those who appreciate retro styles, the new Reebok Classics line couples the iconic cereal logo with vintage-style cuts. Included in the mix is a boldly branded tracksuit, simple navy sweat pants, tees, crewnecks, polo shirts and more. The majority boast blue, red and white colorways -- denoting both Vector and Reebok's branding while also bringing a patriotic feel. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 58% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Sportswear:** Disruptive innovation opportunities: Create new lines of sportswear that incorporate nostalgic logos and designs from past eras. - **Retro Styles:** Disruptive innovation opportunities: Develop clothing lines that evoke nostalgia by incorporating vintage-style cuts and designs. - **Branded Tracksuits:** Disruptive innovation opportunities: Design and produce boldly branded tracksuits that appeal to consumers seeking a combination of style and nostalgia. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunities: Integrate nostalgic elements into fashion lines to attract consumers who appreciate retro styles. - **Sportswear:** Disruptive innovation opportunities: Incorporate nostalgic logos and designs into sportswear to tap into the growing demand for retro-inspired clothing. - **Marketing:** Disruptive innovation opportunities: Utilize nostalgic branding elements in marketing campaigns to evoke a sense of nostalgia and engage consumers emotionally. ## Related on Trend Hunter - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Nostalgic Timeless Sports Apparel](https://www.trendhunter.com/trends/reebok-x-anine-bing.md) - [Y2K-Inspired Collections](https://www.trendhunter.com/trends/reebok-x-juicy-couture.md) - [Celebratory Shoe Anniversary Drops](https://www.trendhunter.com/trends/club-c-85-vintage.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Slim Low-Profile Sneakers](https://www.trendhunter.com/trends/slim-lowprofile-sneakers.md) - [Expression-Focused Sportswear Capsules](https://www.trendhunter.com/trends/create-what-makes-you.md)