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# Vibrant Red Vegan Lipsticks
Givaduan Debuts the New Red 1805 Lipstick as a Sustainable Alternative

By Grace Mahas | Published 2020-09-08 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/new-red-1805
References: [givaudan](https://www.givaudan.com/media/trade-media/2020/givaudan-active-beauty-launches-new-red-1805)

As more consumers seek natural beauty products, [Givaudan Active Beauty](https://www.trendhunter.com/trends/bkolormakeup-skincare) is serving this demographic with its recently launched 'New Red 1805' lipstick. The highly pigmented lipstick is a sustainable alternative to traditional synthetic red pigments typically used in cosmetics and answers the need for healthier and cleaner beauty. The lipstick is made from Chinese red radish and features antioxidant properties to help protect lips from free radicals.

Yohan Rolland, Global Category Manager, commented on the new launch, stating: “Most of the existing color formulae rely on synthetic pigments. Proudly crafted by [Green fractionation](https://www.trendhunter.com/trends/vegan-nail-polish-remover), New Red 1805 enables brands to bring a premium [vegan, cruelty-free](https://www.trendhunter.com/trends/cream-lip-stain), and performant innovation in the most iconic category of colors cosmetics: the red lipstick. With a 100% natural origin, it doesn’t interfere with performance.”

Image Credit: Givaudan

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 25% | Activity: 30% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Natural Beauty Products:** Disruptive innovation opportunity: Develop sustainable alternatives to traditional synthetic pigments in cosmetics, such as using natural ingredients like Chinese red radish.
- **Clean Beauty:** Disruptive innovation opportunity: Create beauty products that are healthier for consumers and use ingredients with antioxidant properties to provide added benefits.
- **Vegan Cosmetics:** Disruptive innovation opportunity: Meet the increasing demand for vegan and cruelty-free cosmetics by developing high-quality, performant lipsticks made from sustainable and natural ingredients.

### Who This Affects Most

- **Cosmetics:** Disruptive innovation opportunity: Explore new ways to incorporate sustainable and natural ingredients into cosmetic products, particularly in the red lipstick category.
- **Beauty:** Disruptive innovation opportunity: Develop a range of clean beauty products that prioritize natural ingredients and deliver effective results.
- **Natural Ingredients:** Disruptive innovation opportunity: Harness the power of natural ingredients, such as Chinese red radish, to create a new generation of vegan cosmetics with added antioxidant properties.

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