# Comfort Food Frozen Pies These New Pukka Pies Come in Three Satisfying Varieties By Michael Hemsworth | Published 2023-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-pukka-pies References: [talkingretail](https://www.talkingretail.com/products-news/foodtogo/trio-of-new-flavours-from-pukka-22-09-2023/) & [pukkapies](https://www.pukkapies.co.uk)  These new [Pukka](https://www.trendhunter.com/trends/pukka-product) pies are being launched by the brand in the UK to provide consumers with a way to satisfy their craving for comfort foods as we head into the cold weather months. The pies come in three varieties including Bacon & Potato Pie, [Doner Kebab Pie](https://www.trendhunter.com/trends/takeaway-pockets) and [Chicken & Chorizo Just For Two Pie](https://www.trendhunter.com/trends/festive-turkey-pie), which are each crafted with ample flavor inside their crispy crusts. The products are priced ranging from £1.99 to £3.49 to give them a competitive price point advantage, which will speak to value-conscious consumers as they peruse grocery store aisles. Managing Director Isaac Fisher spoke on the new Pukka pies saying, "Our tasty portfolio of full-on flavour recipes is already well-loved by consumers up and down the country in and out of home, but we’re constantly looking for ways to step that up, innovate and ramp up sales – particularly at this time of year when even more people are set to tuck into pies as the weather cools and nights draw in." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 27% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavorful Frozen Pies:** These new Pukka pies offer three satisfying varieties packed with flavor, providing a convenient and indulgent comfort food option. - **Competitive Price Point Advantage:** With prices ranging from £1.99 to £3.49, these Pukka pies have a competitive advantage, appealing to value-conscious consumers looking for affordable comfort food options. - **Winter Season Comfort Foods:** As the weather cools and nights draw in, the launch of these Pukka pies taps into the trend of consumers seeking comforting and hearty food choices during the winter season. ### Industries Being Reshaped - **Frozen Food:** The launch of these flavorful frozen pies presents an opportunity for the frozen food industry to attract consumers looking for convenient and tasty comfort food options. - **Grocery Retail:** Grocery retailers can benefit from stocking these competitively priced Pukka pies, offering their customers a variety of indulgent and affordable comfort food choices. - **Food Manufacturing:** With the introduction of these Pukka pies, food manufacturers can explore innovative ways to create flavorful and satisfying frozen pie options that cater to consumer cravings. ## Related on Trend Hunter - [Savory Cold Weather Pies](https://www.trendhunter.com/trends/pukka-product.md) - [Meaty Baked Pie Products](https://www.trendhunter.com/trends/pukka-pies-products.md) - [Frozen Family-Friendly Pies](https://www.trendhunter.com/trends/pukka-pies-family-favourite.md) - [International Flavor Snack Pies](https://www.trendhunter.com/trends/pukka-world-flavours.md) - [Savory Family-Friendly Pies](https://www.trendhunter.com/trends/pukka-the-big-one.md) - [Savory Burger-Inspired Pies](https://www.trendhunter.com/trends/pukka-cheeseburger-pie.md) - [All-Day Cuisine Pie Products](https://www.trendhunter.com/trends/pukka-products.md) - [Convenience-Focused Pastry Products](https://www.trendhunter.com/trends/pastry-products.md) - [Spicy Buffalo Chicken Pies](https://www.trendhunter.com/trends/pukka-and-sauce-shop.md)