# Meal Replacement Protein Bars Kohler Co.'s New Protein Bars Boast 21Grams of Plant-Based Protein By Laura McQuarrie | Published 2020-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-protein-bars References: [sweetsandsnacksworld](https://www.sweetsandsnacksworld.com/news/24629/kohler-co-revamps-chocolate-offerings-and-introduces-protein-bars/) & [kohlerchocolates](https://www.kohlerchocolates.com/Protein-Bars) [Kohler Co.](https://www.trendhunter.com/trends/smart-toilet-collection) launched a line of new protein bars that are packed with plant-based ingredients. The bars in Coffee, Berries and Peanut Butter flavors boast 21 grams of protein from all-natural ingredients like peanuts, quinoa, chia seeds and hemp hearts. The [plant-based protein bars](https://www.trendhunter.com/trends/clif-builders) are not only low in sugar and sodium but also boast recipes that are free from gluten, soy and eggs. Although packed with nourishing natural ingredients, each of the bars is enveloped in chocolate to offer a sweet and satisfying experience. Thanks to the nutritious qualities of the products, Kohler Co notes that its new protein bars can be enjoyed as either snacks or [meal replacements](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars). Image Credit: Kohler Co. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 57% | Activity: 64% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Bars:** Disruptive innovation opportunity: Develop new plant-based protein bars with unique flavors and high protein content to cater to health-conscious consumers. - **Nourishing Meal Replacements:** Disruptive innovation opportunity: Create convenient and nutritionally balanced meal replacement options for busy individuals who want to maintain a healthy lifestyle. - **Allergen-free Protein Bars:** Disruptive innovation opportunity: Produce protein bars that are free from common allergens like gluten, soy, and eggs to cater to individuals with dietary restrictions. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Explore new product development in the food and beverage industry to create innovative protein bar options. - **Health and Wellness:** Disruptive innovation opportunity: Capitalize on the growing trend of health and wellness by developing products that promote nutrition and convenience, like meal replacement protein bars. - **Sports Nutrition:** Disruptive innovation opportunity: Tap into the sports nutrition market by creating protein bars that provide athletes and fitness enthusiasts with a convenient source of plant-based protein. ## Related on Trend Hunter - [Plant-Powered Protein Bars](https://www.trendhunter.com/trends/plant-protein-bar-1.md) - [Natural Ingredient Protein Bars](https://www.trendhunter.com/trends/pb2-performance-plant-protein-bars.md) - [Plant-Based Protein Bars](https://www.trendhunter.com/trends/bobos-1.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Organic Plant-Based Protein Bars](https://www.trendhunter.com/trends/organic-plantbased-protein-bars.md) - [Better-For-You Protein Bars](https://www.trendhunter.com/trends/kind-protein-max.md) - [Plant-Based Protein Snacks](https://www.trendhunter.com/trends/chewy-protein-bars.md) - [Plant-Powered Breakfast Bars](https://www.trendhunter.com/trends/complete-kickstart-bar.md) - [Adaptogenic Plant Protein Bars](https://www.trendhunter.com/trends/superfood-plant-based-protein-bar.md)