# Fanciful Rapper Apparel The New Post Malone Merchandise Features Surreal Graphics & Bold Branding By Riley von Niessen | Published 2016-10-20 | Updated 2016-10-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-post-malone References: [hypebeast](http://hypebeast.com/2016/10/post-malone-hollywood-dreams-merch) & [postmaloneshop](https://postmaloneshop.com/collections/all) A selection of new Post Malone merchandise has been revealed while the New York rapper who's best known for on the hit track 'White Iverson' is on his 'Hollywood Dreams' tour with Jazz Cartier. The collection is comprised of a relatively small number of pieces, all of which pay tribute to the young rapper's extensive concert listings which hit up dozens of major cities in Canada and the United States. In order to do so, "HOLLYWOOD DREAMS TOUR" is written in bold lettering on the front of shirts and on the side of hats. In a few pieces within the new Post Malone merchandise selection, the rapper's profile is showcased in black and white, whereas another shows him with an flame thrower that's billowing fire in the background as he wears the American flag around his shoulders. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 68% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Surreal Graphics:** Opportunity for innovative apparel designers to incorporate surreal graphics into their merchandise and appeal to a younger demographic. - **Concert-inspired Merchandise:** Opportunity for music artists to design and sell merchandise that celebrates their extensive concert listings and offers fans a tangible memento of the experience. - **Bold Branding:** Opportunity for brands to incorporate bold lettering and branding into their merchandise to stand out in a crowded marketplace. ### Who This Affects Most - **Apparel:** Apparel companies can take inspiration from the surreal graphics and bold branding of the Post Malone merchandise to create more innovative and eye-catching designs. - **Music:** Music artists can use their extensive concert listings as inspiration to design and sell merchandise that appeals to both fans and casual listeners. - **Retail:** Retailers can incorporate bold branding and eye-catching graphics into their merchandise to stand out in a crowded marketplace and attract customers looking for unique and creative products. ## Related on Trend Hunter - [Modern Western Lines](https://www.trendhunter.com/trends/the-permanent-collection.md) - [Rugged Comfort Loungewear](https://www.trendhunter.com/trends/realtree-camo-loungewear.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Musician-Backed QSR Merch](https://www.trendhunter.com/trends/night-castle-merchandise.md) - [Rapper Merch Collections](https://www.trendhunter.com/trends/bravado-x-dmx.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Rapper-Starring Anime Apparel](https://www.trendhunter.com/trends/crunchyroll-2.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md)