# Extreme Pickup Trucks This New Pickup Truck Features Outdoor-Friendly Suspension and Wheels By Rahul Kalvapalle | Published 2016-04-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/new-pickup-truck References: [gizmag](http://www.gizmag.com/isuzu-d-max-at35/43009/) & [isuzumedia](http://www.isuzumedia.co.uk/release/183/) Noted Japanese truck and commercial vehicle manufacturer [Isuzu](https://www.trendhunter.com/trends/isuzu-basecamp-at35) has developed a wonderful new pickup truck, as part of a collaboration with Arctic Trucks, that is without a shadow of the doubt one of the most [extreme outdoor trucks](https://www.trendhunter.com/trends/toyota-lc250-prado-urnieta-ultimate-4x4) ever created. The Isuzu D-Max Arctic Trucks AT35 is designed to make light of the most extreme and rugged terrains. It does this by making use of a high-tech suspension, not to mention 35-inch tires that are placed around 17 x 10-inch wheels that enable a jack ride height of 5 inches, improving the vehicle's ability to navigate complicated terrain. Arctic Trucks is known for building [four-wheel drive vehicles](https://www.trendhunter.com/trends/gx550-overtrail) capable of navigating glaciers, mountains, deserts and polar environments, and the meeting of expertise between itself and Isuzu has understandably and unsurprisingly resulted in a new pickup truck that is happy and willing to get dirty as it scoffs at terrain that other lesser vehicles would find challenging or even inaccessible. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 93% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Extreme Off-road Vehicles:** The development of extreme vehicles capable of navigating rugged terrains through high-tech suspensions and oversized tires presents opportunities for disruptive innovation in the off-road vehicle industry. - **Collaborative Design:** Joint ventures between commercial vehicle manufacturers and specialized companies like Arctic Trucks can lead to innovative design solutions for off-road vehicles. - **Outdoor Adventure Tourism:** The rise of extreme off-road vehicles can inspire new outdoor adventure tourism experiences that cater to thrill-seeking consumers. ### Where This Applies - **Commercial Vehicle Manufacturing:** The development of extreme pickup trucks highlights disruptive innovation opportunities in the commercial vehicle manufacturing industry. - **Specialized Vehicle Manufacturing:** Specialized vehicle manufacturers like Arctic Trucks can capitalize on collaborations with major manufacturers to create more innovative and extreme off-road vehicles. - **Adventure Tourism:** The extreme capabilities of off-road vehicles can provide opportunities for growth in the adventure tourism industry by providing experiences beyond traditional outdoor activities. ## Related on Trend Hunter - [Extreme Terrain Truck Designs](https://www.trendhunter.com/trends/arctic-trucks-toyota-land-cruiser-250-at37.md) - [Extreme Overlanding SUVs](https://www.trendhunter.com/trends/isuzu-basecamp-at35.md) - [Overlanding-Ready OEM Trucks](https://www.trendhunter.com/trends/isuzu-dmax-expedition-edition.md) - [Performance-Grade Electric Pickup Trucks](https://www.trendhunter.com/trends/isuzu-dmax-ev.md) - [Stealthy Off-Road Pickup Trucks](https://www.trendhunter.com/trends/gmc-sierra-1500.md) - [Ruggedly Compact Pickup Trucks](https://www.trendhunter.com/trends/compact-pickup-truck.md) - [Off-Grid Exploration Trucks](https://www.trendhunter.com/trends/bedrock-xt2.md) - [Off-Roading Truck Trims](https://www.trendhunter.com/trends/toyota-trailhunter.md) - [Luxury Pickup Truck Campers](https://www.trendhunter.com/trends/direct-cars-br75-toyota-hilux-adventure-camper.md)