# Music-Inspired Campaigns The New Pepsi Campaign Features Bad Bunny By Kalin Ned | Published 2023-06-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-pepsi-campaign References: [adweek](https://www.adweek.com/brand-marketing/pepsi-rsummer-campaign-bad-bunny/amp/)  The new [Pepsi](https://www.trendhunter.com/trends/make-your-gameday-epic) campaign stays true to the company's drive to produce youthful and captivating marketing strategies. For the summer, Pepsi partnered with [Bad Bunny](https://www.trendhunter.com/trends/gazelle-city-series), "the world's most-streamed artist" and [Apple](https://www.trendhunter.com/trends/bubly-and-apple-bottoms) Music. Aside from a visually appealing and fun activation, the campaign also boasts some prizes for consumers. The new Pepsi campaign, which is running nationally in the United States, was directed by the Grammy-winning Dave Meyers and co-directed by Mia Barnes. The choreography is courtesy of the VMA-winner Sherrie Silver. The story and aesthetic exude summer-ready vibes. The video promotes a Pepsi x Apple Music offer—individuals may subscribe to the music streaming platform for three months for free and have the chance to win over 100,000 prizes. Image Credit: Pepsi ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 48% | Activity: 78% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Music-inspired Marketing:** Businesses can tap into the power of music and music celebrities to promote their products or services. - **Collaborative Campaigns:** Businesses can partner with music streaming services and popular artists to create engaging and memorable campaigns. - **Summer-themed Promotions:** Businesses can focus on promoting their products or services as part of summer-themed campaigns to appeal to consumers during the season. ### Who This Affects Most - **Beverage Industry:** Beverage companies can collaborate with popular music celebrities to create unique and engaging marketing campaigns that resonate with consumers. - **Music Streaming Services:** Music streaming services can partner with consumer brands to offer exclusive deals and promotions to their users, while also promoting their platform. - **Marketing and Advertising Industry:** Marketing and advertising agencies can leverage the power of music and celebrity partnerships to create innovative and disruptive campaigns for their clients. ## Related on Trend Hunter - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Influencer-Led Soda Campaigns](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md)