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# Currency Makeovers
US Mint Unveils New Pennies

By Marissa Brassfield | Published 2008-09-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/new-pennies
References: [bizjournals](http://www.bizjournals.com/atlanta/stories/2008/09/22/daily23.html)

On Monday, the [US Mint](https://www.trendhunter.com/trends/commemorative-coin-release) released four [new penny designs](https://www.trendhunter.com/trends/music-coins) to commemorate the 200th anniversary of Lincoln's birth in 2009. The new pennies each depict a scene from Lincoln's life.

The front of the new pennies will retain the [Lincoln profile](https://www.trendhunter.com/trends/50th-anniversary-coin) we're used to seeing. The back of the Lincoln penny will feature one of four scenes, per the US Mint: "...the log cabin in which Lincoln is said to have been born; an image of him reading while working as a log-splitter; a standing pose besides the state capitol in Springfield, Illinois; and a image of the half- finished U.S. Capitol, its state when he was inaugurated in 1861."

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 21% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **New Penny Designs:** The release of new penny designs presents an opportunity for the currency industry to attract collectors and investors with limited edition coins.
- **Commemorative Currency:** The trend of creating commemorative currency opens up opportunities for the numismatic industry to produce special edition coins for various occasions and events.
- **Innovative Coin Features:** The introduction of scenes depicting historical events on the back of coins signals a potential disruption for the coin manufacturing industry to incorporate more storytelling and visual elements into the design.

### Who This Affects Most

- **Currency:** The currency industry can leverage the release of the new penny designs to enhance public interest and revitalize the circulation of coins.
- **Numismatics:** The numismatic industry can capitalize on the trend of commemorative currency by offering limited edition coins that appeal to collectors and enthusiasts.
- **Coin Manufacturing:** The coin manufacturing industry has an opportunity to innovate by incorporating storytelling elements and historical scenes on the back of coins, making them more visually appealing and collectible.

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