# Peanut-Studded Frozen Desserts McDonald's is Launching a New Peanut Butter Crunch McFlurry By Katherine Pendrill | Published 2023-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-peanut-butter-crunch-mcflurry References: [delish](https://www.delish.com/food-news/a44358455/mcdonalds-peanut-butter-crunch-mcflurry/) & [instagram](https://www.instagram.com/p/CtxZTbmPWn8/?utm_source=ig_embed&ig_rid=adabd383-412e-4bdd-be2a-624bcfd3b410)  Just in time for the hottest days of the summer season, [McDonald's](https://www.trendhunter.com/trends/peanut-butter-crunch-mcflurry) is set to release a new Peanut Butter Crunch McFlurry. McDonald's originally tested the Peanut Butter Crunch McFlurry in parts of California last year and now the remixed take on a McFlurry is set for nationwide release. This deliciously creamy and crunchy dessert consists of vanilla ice cream mixed with a sweet combination of [peanut butter, cookies, and chocolate](https://www.trendhunter.com/trends/peanut-butter-crisp-ft-butterfinger-cookie). In short, it's so good it much just drive you nuts. Though the launch date for the new Peanut Butter Crunch McFlurry has been officially confirmed as August 9, 2023. But fans will have to hurry because this limited-time dessert is only available while supplies last. Image Credit: Instagram @Snackolator ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 69% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Peanut Butter Desserts:** Opportunity for innovative peanut-infused dessert offerings in the frozen dessert market. - **Limited Edition Mcflurry Flavors:** Creating anticipation and excitement for new McFlurry flavors through limited-time releases. - **Sweet and Salty Combinations:** Increasing popularity of desserts that combine sweet and salty flavors, creating opportunities for new product development in the dessert industry. ### Where This Applies - **Frozen Dessert Market:** Incorporating peanut butter flavors into frozen dessert offerings to cater to consumer preferences. - **Fast Food Industry:** Increasing customer appeal and sales through the launch of limited-time McFlurry flavors. - **Confectionery Industry:** Developing new products that combine sweet and salty flavors to capitalize on the growing demand for unique dessert options. ## Related on Trend Hunter - [Crunchy QSR Frozen Treats](https://www.trendhunter.com/trends/peanut-butter-crunch-mcflurry.md) - [Pretzel-Packed Frozen QSR Treats](https://www.trendhunter.com/trends/chocolatey-pretzel-mcflurry.md) - [Branded Candy Frozen Treats](https://www.trendhunter.com/trends/mcdonalds-hersheys-mix-mcflurry.md) - [Frozen Caky QSR Treats](https://www.trendhunter.com/trends/strawberry-shortcake-mcflurry.md) - [Seasonal QSR Blended Desserts](https://www.trendhunter.com/trends/candy-cane-fudge-mcflurry.md) - [QSR Chocolate Ice Creams](https://www.trendhunter.com/trends/kitkat-banana-split-mcflurry.md) - [Frozen Popcorn QSR Treats](https://www.trendhunter.com/trends/caramel-popcorn-mcflurry.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md) - [Hot Fudge Soft Serves](https://www.trendhunter.com/trends/oreo-fudge-mcflurry.md)