# Crispy Peanut Butter Cookies Dewey’s Bakery Has Just Debuted New Crispy Peanut Butter Cookies By Katherine Pendrill | Published 2022-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-peanut-butter-cookies References: [snackandbakery](https://www.snackandbakery.com/articles/98676-deweys-bakery-debuts-peanut-butter-cookies) & [deweys](https://deweys.com/products/peanut-butter-cookies)  [Dewey’s Bakery](https://www.trendhunter.com/trends/dewzies) has just expanded its cookie lineup to include new Peanut Butter Cookies. The new Peanut Butter Cookies are crafted in the brand's hometown bakery located in Winston-Salem, North Carolina. The cookies are made with a combination of creamy peanut butter, real roasted peanuts, and a pinch of salt. This simple ingredient list gives the cookies a crunchy texture and a rich peanut flavor. This makes the cookies great for enjoying on their own or incorporated into recipes. The Peanut Butter Cookies are also not made with artificial ingredients, flavors, or colors. The new Peanut Butter Cookies are the sixth cookie flavor to join the Dewey’s Bakery lineup, which already includes tasty varieties like Brownie Crisp, Salted Caramel, and Triple Ginger. Image Credit: Dewey’s Bakery ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 25% | Activity: 63% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Expansion of Cookie Lineup:** Diversify product portfolio by introducing new flavors to cater to evolving customer preferences - **Clean Label Trend:** Use natural, organic, and clean ingredients for a healthier and more sustainable cookie option - **Local Sourcing:** Partner with local suppliers and manufacturers for a more authentic and community-centric approach to production ### Where This Applies - **Bakery:** Incorporate innovative and trending ingredients to existing products to keep up with competitors and market demands - **Natural and Health Foods:** Develop more organic, non-GMO, and sustainably-made snacks in response to consumer interest in clean labels and diets - **Local Partnerships:** Collaborate with local suppliers and brands to showcase regional culinary traditions and foster a sense of community engagement ## Related on Trend Hunter - [Premium Chocolate Sandwich Cookies](https://www.trendhunter.com/trends/dewzies.md) - [Crunchy Peanut Butter Cookies](https://www.trendhunter.com/trends/crispy-crunchy-peanut-butter-cookies.md) - [Grab-and-Go Mini Cookie Packs](https://www.trendhunter.com/trends/deweys-bakery.md) - [Peanut Butter Candy Cookies](https://www.trendhunter.com/trends/chocolate-reeses-pieces-cookie.md) - [Crunchy Peanut Butter Cookies](https://www.trendhunter.com/trends/peanut-butter-munch-cookie.md) - [Peanut Butter Candy Cookies](https://www.trendhunter.com/trends/peanut-butter-crisp-ft-butterfinger-cookie.md) - [Nutty Cereal-Topped Cookies](https://www.trendhunter.com/trends/chocolate-peanut-butter-puffs-cookie.md) - [Peanut Butter-Stuffed Cookies](https://www.trendhunter.com/trends/chocolate-peanut-butter-cookies-featuring-oreo.md) - [Peanut Butter Cup Cookies](https://www.trendhunter.com/trends/reeses-peanut-butter-cup-cookie.md)