# Biometric Buying Systems This New Payment System Lets You Buy Things with Your Face By Alyson Wyers | Published 2013-07-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/new-payment-system References: [psfk](http://www.psfk.com/2013/07/facial-recognition-payment.html) & [uniqul](http://uniqul.com/news/17-launch) A new payment system uses [facial recognition software](https://www.trendhunter.com/trends/facial-recognition-security) to let customers pay for their purchases without the use of cash, credit cards or even SmartPhone apps. Finland-based Uniqul recently launched the system in the Helsinki area. To use, one must create a Uniqul account. At applicable check-out stations, the Uniqul tablet recognizes the customer's face using [biometric data](https://www.trendhunter.com/trends/hr-face-check). Before completing the transaction, the customer must accept the charges. An account is synced to a credit card, and has a monthly subscription fee. To ensure the security of their clients, Uniqul uses military-grade algorithms. As seen in its promotional video, Uniqul views its new payment system as the perfect purchasing tool when in a hurry. Whether you're rushing at the grocery store, at the airport or the gas station, you can [pay with a simple nod](https://www.trendhunter.com/trends/alipay). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 14% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Facial Recognition Payment:** The trend of facial recognition payment systems offers a disruptive innovation opportunity to the retail and financial industries. - **Biometric Authentication:** The trend of biometric authentication presents a disruptive innovation opportunity to the security industry and online payment systems. - **Frictionless Checkout:** The trend of frictionless checkout through biometric payments presents a disruptive innovation opportunity to the retail industry. ### Industries Being Reshaped - **Retail Industry:** The retail industry can benefit from implementing facial recognition payment systems to improve checkout processes and enhance customer experience. - **Financial Industry:** The financial industry can explore opportunities to integrate biometric authentication methods for secure and seamless payment transactions. - **Security Industry:** The security industry can leverage biometric authentication technology for advanced security measures in access control systems. ## Related on Trend Hunter - [Smart Cashierless Shops](https://www.trendhunter.com/trends/cashierless-shop.md) - [Palm-Enabled Contactless Payments](https://www.trendhunter.com/trends/amazon-6.md) - [Facial Recognition Checkouts](https://www.trendhunter.com/trends/contactless-store.md) - [Grocery Payment Palm Scanners](https://www.trendhunter.com/trends/amazon-one-1.md) - [Biometric Banking Technology](https://www.trendhunter.com/trends/biometric-system.md) - [Fingerprint-Scanning Payment Cards](https://www.trendhunter.com/trends/biometric-payment-cards.md) - [AI-Powered Payment Systems](https://www.trendhunter.com/trends/mashgin-1.md) - [In-Car Fuel Payments](https://www.trendhunter.com/trends/mercedes-pay.md) - [Convenient Palm Payment Expansions](https://www.trendhunter.com/trends/amazon-one-payments.md)