# Gentle Micellar Water Shampoos This New Pantene Product is Ideal for Those with Sensitive Hair By Riley von Niessen | Published 2018-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-pantene References: [popsugar](https://www.popsugar.com/beauty/Pantene-Pro-V-Blends-Gentle-Cleansing-Water-Shampoo-44667102) & [pantene](https://www.pantene.ca/en-ca) American hair care brand [Pantene](https://www.trendhunter.com/trends/miracle-collection) is following Herbal Essences' example by releasing a new Pantene Micellar Shampoo, which is a part of its Pro-V Blends series. The shampoo comes in a large 530mL bottle that has a pump at the top, making it more convenient to use. As the micellar water-infused shampoo can be purchased in a pack with the brand's Moisturizing Conditioner for just $16 USD, it's an affordable alternative for those who are looking to take care of their [sensitive locks](https://www.trendhunter.com/trends/paul-mitchell-clear). Similarly to how micellar water is used in skincare products, the ingredient gently strips the hair of any residual dirt and grime, without taking away the necessary nutrients that the hair natural produces. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Micellar Water Shampoos:** Opportunity for beauty brands to develop gentle and effective hair care products using micellar water technology. ### Sectors Adopting This - **Hair Care:** Hair care brands can capitalize on the trend of gentle and nourishing shampoos for consumers with sensitive hair. ## Related on Trend Hunter - [Cost-Effective Micellar Waters](https://www.trendhunter.com/trends/qosmedix-micellar-cleansing-water.md) - [Minimal-Ingredient Micellar Waters](https://www.trendhunter.com/trends/blank-slate-micellar-water.md) - [Restorative Haircare Lines](https://www.trendhunter.com/trends/miracle-collection.md) - [Water-Activated Haircare Products](https://www.trendhunter.com/trends/gemz-haircare.md) - [Sensitive Scalp Dry Shampoos](https://www.trendhunter.com/trends/gentle-dry-shampoo.md) - [Dermatological Hair Systems](https://www.trendhunter.com/trends/dermatological-hair-systems.md) - [Honey-Infused Shampoos](https://www.trendhunter.com/trends/honey-water-moisture-restoring-shampoo.md) - [Sensitive Scalp Haircare Solutions](https://www.trendhunter.com/trends/paul-mitchell-clear.md) - [Skin-Friendly Hair Products](https://www.trendhunter.com/trends/seens-haircare.md)