# Fast Food Packaging Fashions The New Packaging at McDonald's was Reworked into Couture Accessories By Michael Hemsworth | Published 2016-01-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/new-packaging References: [homecrux](http://www.homecrux.com/2016/01/12/40806/mcdonaldsnew-packaging-twisted-into-hip-fashion-accessories.html) The new packaging at [McDonald's](https://www.trendhunter.com/trends/mcdonalds-happy-meals) is set to hit locations within the coming weeks, but here we see it reworked into pieces of couture fashion. Artists Pablo Machado and Ricardo Hardouin, students of the [Miami International University of Art and Design](https://www.trendhunter.com/trends/mycoworks-reishi), were given 48-hours to transform the new packaging into hip fashions. The final products in the fast food packaging fashion collection are nothing short of glamorous and worth of the runway. Everything from [purses](https://www.trendhunter.com/trends/pouch-purse), to high heels were created using the new packaging from McDonald's, which is proudly boasted by the brand to be part of a new eco-friendly movement with its take-out packaging. As consumers come to expect more accountability from major brands when it comes to the environment, this collection of fashion items made from packaging helps reinforce great steps being taken towards reducing waste. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 73% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Fast food chains can explore using eco-friendly packaging for their products to reduce waste. - **Upcycling:** Upcycling fast food packaging into fashionable accessories can be an innovative way to reduce waste and promote sustainability. - **Sustainable Fashion:** Creating fashion items using sustainable materials such as eco-friendly packaging can become a new trend in the fashion industry. ### Where This Applies - **Fast Food Industry:** Fast food chains can adopt eco-friendly packaging as a new standard to reduce waste and promote sustainability in their industry. - **Retail Industry:** Upcycling fast food packaging into fashionable accessories can be a new trend for the fashion retail industry, promoting sustainability and reducing waste. - **Fashion Industry:** Sustainable fashion using eco-friendly materials like fast food packaging can be a new trend in the fashion industry, promoting sustainability and reducing waste. ## Related on Trend Hunter - [Sustainable Forest-Themed Kids Meals](https://www.trendhunter.com/trends/mcdonalds-happy-meals.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Sustainable QSR Dessert Packaging](https://www.trendhunter.com/trends/mcflurry-packaging.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Take-Out Box Tables](https://www.trendhunter.com/trends/tablebag.md) - [In-Store DIY Packaging Stations](https://www.trendhunter.com/trends/packaging-station.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [Upcycled Napkin Cargo Pants](https://www.trendhunter.com/trends/chipotle-napkin-cargo-pants.md)