# Branded Ingredient Packaging The New Packaging Design of Tia Ofilia Focuses on What's Inside By Michael Hemsworth | Published 2016-03-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/new-packaging-design References: [yankodesign](http://www.yankodesign.com/2016/03/16/packaging-that-makes-food-tasty/) The new packaging design of [Tia](https://www.trendhunter.com/trends/tia-wellness-resort) Ofilia focuses on magnifying a traditionally hidden section of information on packaging: the ingredients. Putting main ingredients front and center on the packaging, the Tia Ofilia products are designed to be warm, inviting and minimalistic in aesthetic. Designed by Shift, the packaging design is focused on the raw, organic ingredients used to create the oils, honeys and granolas. The move towards prepackaged food has seen a number of ups and downs with consumers shifting between like and dislike for the products. With packaging often being the only impression that consumers will have with a brand while perusing the grocery aisles, brands are taking a stronger approach by being [more transparent](https://www.trendhunter.com/trends/scotts-protein-ball). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 69% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Transparent Ingredient Packaging:** Opportunity for brands to showcase the raw, organic ingredients used in their products through transparent packaging. - **Minimalistic Packaging Design:** Brands can embrace minimalistic aesthetics to create warm and inviting packaging that focuses on the main ingredients. - **Consumer Demand for Transparency:** Growing consumer demand for transparency in packaging, leading brands to prioritize showcasing ingredient information. ### Industries Being Reshaped - **Food Packaging:** Disruptive innovation opportunity to develop packaging solutions that emphasize transparency and highlight main ingredients. - **Natural/organic Food:** Opportunity to leverage transparent ingredient packaging to cater to the increasing demand for natural and organic food products. - **Packaged Goods:** Brands can differentiate themselves by adopting minimalistic packaging designs that prioritize ingredient visibility. ## Related on Trend Hunter - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md)