# Branded Dubstep Streetwear The New Owsla Collection Comes Imbued with Skrillex's Personal Style By Riley von Niessen | Published 2016-11-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/new-owsla References: [highsnobiety](http://www.highsnobiety.com/2016/11/08/skrillex-custom-editorial/) & [store.owsla](https://store.owsla.com/) Skrillex, a celebrated music producer who's widely known for his dubstep style, has shown off his fashion expertise with a new OWSLA series. In order to promote the pieces that comprise it, the creative curated a minimalist editorial. For the shoot, Skrillex employed the talents of Luke Vicious and Aubrey Kia, who acted as the style directors, as well as Marilyn Hue, who lensed it. On the majority of the pieces in the new OWSLA collection, hand-painted graphics are included boldly. This gives the oversized apparel an even more distressed look -- helping to add to its individuality. In addition to the label's branding, apparel also dons abstract portraits and whimsical shapes. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Dubstep Fashion:** The fusion of music and fashion presents an opportunity for collaborations between artists and designers. - **Hand-painted Graphics:** Customization and personalization through hand-painted graphics can be a unique selling point for fashion brands. - **Minimalist Editorial:** Minimalist editorial photography can help create a cohesive and distinct brand image. ### Industries Being Reshaped - **Fashion:** Fashion brands can partner with musicians and artists to create unique collections that cater to a specific audience. - **Streetwear:** Streetwear brands can experiment with oversized apparel and hand-painted graphics to stand out from the competition. - **Photography:** Photographers can leverage minimalist editorial photography to create distinct branding for fashion and lifestyle brands. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md) - [Artist-Designed Streetwear Logos](https://www.trendhunter.com/trends/olaolu-slawn-1.md)