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# Down South Fragrances
Bond No. 9 New Orleans Scent Smells like Voodoo and Drunkenness

By Robyn Currie | Published 2009-12-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-orleans-scent
References: [luxist](http://www.luxist.com/2009/12/02/bond-no-9-creates-new-orleans-scent/) & [nola](http://www.nola.com/fashion/index.ssf/2009/11/bond_no9_perfume_creates_new_o.html)

And you thought you could get out of Louisiana without having some jambalaya and crayfish? Well, if you did, you can always pick up the New Orleans scent by Bond No. 9.

Channeling all things deep south, this scent aims to recreate the feel of being in New Orleans with notes of cinnamon, sandalwood, violet leaf, cassis and [vanilla](https://www.trendhunter.com/trends/fantasmagory-fragrance). The New Orleans scent comes in a beautiful [Swarovski](https://www.trendhunter.com/trends/opi-celebrated) crystal detailed bottle. Retailing for a pretty hefty price, it is not something the average New Orleans resident can afford.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 29% | Activity: 75% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Regional-inspired Fragrances:** Developing fragrances that reflect the essence of a specific location, such as New Orleans, to provide customers with more personal and memorable scents.
- **Leveraging Nostalgia and Emotion:** Creating fragrances that evoke nostalgia and emotions to create stronger connections with customers and drive more sales.
- **Exclusive and Luxury Fragrances:** Developing exclusive, high-end fragrances that are priced for the luxury market to attract customers who value unique and premium products.

### Where This Applies

- **Fragrance:** The fragrance industry can innovate by incorporating region-specific notes into fragrances to create more personalized and emotional connections with customers.
- **Tourism:** The tourism industry can partner with fragrance companies to create location-specific fragrances as souvenirs for visitors, enhancing the memorable experience of a trip while providing businesses with additional revenue streams.
- **Luxury Goods:** The luxury goods industry can capitalize on the trend of exclusive and high-end fragrances, partnering with fragrance companies to create unique scents that are priced for the luxury market.

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