# Chicory Coffee Blend Kits Blue Bottle Coffee Co.'s New Orleans Coffee Kit Brings Mardi Gras Home By Alyson Wyers | Published 2015-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-orleans-coffee References: [breweddaily](http://breweddaily.com/2014/03/blue-bottle-coffee-new-orleans-iced-kit/) & [bluebottlecoffee](https://bluebottlecoffee.com/products/new-orleans-iced-kit) If you love [Blue Bottle Coffee Co.](https://www.trendhunter.com/trends/new-orleansstyle), you can now make your own New Orleans coffee at home with their [New Orleans Iced Kit](https://www.trendhunter.com/trends/iced-double-espresso). Chicory root has been used as an inexpensive coffee substitute for a long time. However, many people combine the two in a coffee and chicory blend, most often associated with the residents of New Orleans and those attending [Mardi Gras festivities](https://www.trendhunter.com/trends/pis-coffee-king-cake-drinks). The unique and addictive beverage can be difficult to locate outside the Louisiana city, but no longer! The New Orleans-style kit contains Blue Bottle Coffee Co.'s recipe, their New Orleans coffee blend and an envelope filled with pre-measured roasted French chicory. At home you can add your own whole milk, organic sugar and ice. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 45% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Home Coffee Kits:** The trend towards delivering coffee-making experiences to customers' homes offers opportunities for companies to create unique blends and flavors that would otherwise be difficult to find. - **Chicory Blends:** The growing popularity of chicory blends offers opportunities for companies to incorporate the ingredient into new beverages and food products, expanding the market and consumer base for this unique flavor. - **Regional Beverages:** The demand for regional and cultural beverages provides opportunities for companies to explore new and unique flavor combinations, bridging gaps and creating new customer bases. ### Industries Being Reshaped - **Coffee Retailers:** Coffee retailers can leverage coffee kits to reach customers outside their geographical boundaries and expand their customer base with unique blends and flavors. - **Food and Beverage Manufacturers:** Food and beverage manufacturers could explore the use of chicory in new flavors and products that appeal to a broader customer base, creating new market opportunities and expanding their product portfolio. - **Tourism Industry:** The tourism industry could create unique experiences centered around regional and cultural beverages, expanding their offerings and creating new revenue streams. ## Related on Trend Hunter - [New Orleans-Style Coffee Pods](https://www.trendhunter.com/trends/new-orleansstyle.md) - [Craft Instant Espresso](https://www.trendhunter.com/trends/blue-bottle-coffee-2.md) - [Aromatic Instant Espresso Coffees](https://www.trendhunter.com/trends/craft-instant-coffee-espresso.md) - [Cafe-Inspired Chocolate Almonds](https://www.trendhunter.com/trends/oat-milk-chocolate-almonds.md) - [Single-Serve Drip Coffee Kits](https://www.trendhunter.com/trends/dripkit-x-la-colombe-coffee.md) - [Mardi Gras-Themed Cold Brews](https://www.trendhunter.com/trends/king-cake-cold-brew-shaken-espresso.md) - [King Cake Beverages](https://www.trendhunter.com/trends/mardi-gras-drinks.md) - [Cowboy Coffee Kits](https://www.trendhunter.com/trends/cowboy-coffee-kits.md) - [Artisan Single-Serve Coffees](https://www.trendhunter.com/trends/rival-bros-dripkit.md)