# Vintage Advert Lookbooks The New Originals Fall/Winter 2017 Campaign Mimics Apple's Retro Ads By Jana Pijak | Published 2017-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-originals References: [fuckingyoung.es](http://fuckingyoung.es/new-originals-fallwinter-2017-campaign/) & [theneworiginals.eu](https://www.theneworiginals.eu/) The New Originals Fall/Winter 2017 campaign is a modern take on [Apple's](https://www.trendhunter.com/trends/gapstudios-fw25) iconic 'Think Differently' ads from the 90s. Featuring slogans like 'Think out of the box' and a similar visual aesthetic to the retro print ads, this lookbook appeals to [nostalgia-obsessed Millennials](https://www.trendhunter.com/trends/gap-and-den). Showcasing a range of wearable and eye-catching streetwear, the campaign also features retro [Macintosh](https://www.trendhunter.com/trends/apple-macintosh) computers, making its visual reference even clearer for those who grew up in the 90s. Photographer Kwabena Appiah-Nti captures the New Originals campaign and joins forces with stylists Anne Chalou and Britta Flinterman. Together, the trio brings the spirit of Apple's vintage ads to life, while showcasing a contemporary selection of streewear that is designed to be both creative and functional. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Nostalgia-inspired Marketing:** Opportunity for brands to tap into the emotional connection that Millennials have with nostalgic trends and create marketing campaigns that evoke a sense of familiarity and sentimentality. - **Retro Aesthetics in Fashion:** Potential for fashion designers and brands to incorporate retro visual elements into their collections, drawing inspiration from past eras and creating a unique and nostalgic appeal. - **Modernizing Vintage Concepts:** Room for innovation in updating and modernizing vintage concepts, such as Apple's 'Think Differently' ads, to resonate with contemporary audiences while still paying homage to the past. ### Who This Affects Most - **Fashion:** Fashion brands can leverage nostalgia-inspired marketing and incorporate retro aesthetics to create unique collections that resonate with consumers. - **Advertising and Marketing:** Opportunity for advertising agencies and marketers to develop campaigns that tap into nostalgia and use retro aesthetics to evoke emotion and connect with target audiences. - **Technology:** Tech companies can explore ways to modernize vintage concepts and incorporate retro elements into their products and branding to appeal to consumers who crave nostalgia. ## Related on Trend Hunter - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Generation-Blending Skateboarding Campaigns](https://www.trendhunter.com/trends/always-out-there.md)