# POV Tonguevertising Orbit Ads "Show Your Mouth a Good Time" From the Inside Out By Jacqueline Parrish | Published 2009-10-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-orbit-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/orbit_squid) & [wrigley](http://www.wrigley.com/global/brands/orbit.aspx) For the new [Orbit](https://www.trendhunter.com/trends/orbit-soft-chew) ad—which encourages you to “show your mouth a good time” because “it has been through a lot”—the clever South African Ad agency came up with print ads that showcase a series of unfortunate events that your mouth has probably endured at some point in your life. As Orbit gum has “[...] [a good clean feeling](https://www.trendhunter.com/trends/cocolab), no matter what,” it is presumed from the new Orbit ad that it can make up for those times that you inadvertently swallowed a bee or stuffed your mouth full of an entire raw octopus. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Opportunity for brands to engage consumers through interactive print ads that tell a story and create a memorable experience. - **Humorous Marketing:** The use of clever and entertaining ads to connect with consumers emotionally and build brand affinity. - **Personalized Consumer Messaging:** Customizing advertisements to resonate with individuals by highlighting relatable experiences and offering solutions. ### Where This Applies - **Advertising:** Integration of interactive elements in print ads and leveraging humor to capture audience attention provides advertising agencies with innovative ways to create impactful campaigns. - **Food and Beverage:** Food and beverage companies can explore humorous and relatable advertising strategies that focus on showcasing the unique experiences connected to their products. - **Personal Care:** Opportunity for personal care brands to differentiate themselves by using personalized messaging in advertisements that address common oral health concerns and offer solutions. ## Related on Trend Hunter - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Brightening Soft Chew Gums](https://www.trendhunter.com/trends/orbit-soft-chew.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md)