# Tropical 70s-Inspired Streetwear The New OBEY WOMENS Line Was Promoted with a Colorful Lookbook By Riley von Niessen | Published 2017-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-obey-womens References: [hypebae](https://hypebae.com/2017/5/obey-womens-2017-summer-lookbook) & [obeyclothing](https://www.obeyclothing.ca/) In time for summer, a new [OBEY](https://www.trendhunter.com/trends/reebok-obey) WOMENS collection became available. It's comprised of comfortable rompers, relaxed dresses, graphic tank tops, polos, shorts, tie-dye pieces, matching shirt and shorts combinations, as well as a range of accessories to pair with it all. To promote the new OBEY WOMENS collection, the streetwear brand released a [stylized lookbook](https://www.trendhunter.com/trends/girls-dont-cry-collection) that shows various female muses posing in the apparel against bright tropical backdrops. This helps to enhance the use of color that's integrated into the apparel -- with floral patterns and other unique markings making the pieces instantly reminiscent of summer. Currently, the 2017 collection can be purchased from OBEY's web store, along with a number of other retailers who carry the brand. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 97% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Tropical-inspired Streetwear:** Streetwear brands can capitalize on the popularity of tropical-inspired designs and bright colors to create collections that appeal to a broader audience. - **Comfortable Rompers and Dresses:** Designers can focus on creating comfortable and functional rompers and dresses that are versatile enough to be worn for different occasions. - **Graphic Tank Tops and Shorts:** Brands can experiment with unique graphic designs for tank tops and shorts to create distinctive looks that are both fashionable and comfortable. ### Who This Affects Most - **Fashion and Apparel:** Fashion brands can leverage the popularity of streetwear and casual wear to create collections that are comfortable and stylish. - **E-commerce:** E-commerce companies can partner with fashion brands to offer a wider selection of streetwear-inspired collections to consumers. - **Retail:** Retailers can cater to the demand for casual and streetwear-inspired apparel by stocking a variety of collections from different brands. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Exclusive Portable Furniture Collections](https://www.trendhunter.com/trends/exclusive-portable-furniture-collections.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md)