# Distancing Suit Shops Suitsupply's New Normal Shopping Uses Virtually Prepared Fitting Rooms By Laura McQuarrie | Published 2020-05-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/new-normal-shopping References: [prnewswire](https://www.prnewswire.com/news-releases/suitsupply-reinvents-retail-experience-with-new-in-store-safe-shopping-journey-including-virtual-pre-shopping-301054188.html) & [suitsupply](http://www.suitsupply.com) As businesses of all kinds are allowed to reopen, consumers can expect to encounter [new in-store experiences](https://www.trendhunter.com/trends/target-soho-store) that have been designed with safety in mind—including a "new normal shopping experience" from Suitsupply. Knowing that customers are driven to shop by either a desire to explore and discover or the need to carry out an errand, Suitsupply created a retail journey for the reopening of its physical stores. Suitsupply will be implementing Safe Shopping Screens, which take the form of freestanding partitions that put a barrier between up-close interactions. To reduce the number of people in a store at a time, a new [guided virtual experience](https://www.trendhunter.com/trends/appy-pie-endpoint) is also being introduced to help customers pre-select items with the aid of a [live styling expert](https://www.trendhunter.com/trends/moodboardinspired-shopping) when browsing online. Image Credit: Suitsupply ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 93% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Guided Shopping:** The implementation and integration of virtual guided shopping can provide a safer shopping experience for consumers while still promoting engagement. - **Safe Shopping Screens:** The creation and use of Safe Shopping Screens can help reduce anxiety and concerns about in-person interactions within retail spaces. - **New Normal Shopping Experience:** The adaptation and implementation of new shopping experiences for the post-pandemic world can offer unique value propositions for businesses. ### Sectors Adopting This - **Retail Industry:** Retailers can benefit from integrating new technology solutions to provide safer and more engaging shopping experiences. - **Fashion Industry:** Innovative and adaptive measures such as pre-selecting items with a live styling expert can provide growth opportunities for the fashion industry. - **Technology Industry:** The development and implementation of technology, such as virtual fitting rooms, can create scalable solutions for a variety of industries and businesses. ## Related on Trend Hunter - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [Hybrid Fitness Boutiques](https://www.trendhunter.com/trends/hybrid-fitness-boutique.md) - [AI Shopping Customization Tools](https://www.trendhunter.com/trends/zegna-x.md) - [Well-Being Retail Projects](https://www.trendhunter.com/trends/superself.md) - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [Elevated By-Appointment Shopping Services](https://www.trendhunter.com/trends/royalmount-montreal.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md)