# Japan-Exclusive Running Jackets The New Nike Japan Jackets Come in Two Wholly Different Colorways By Riley von Niessen | Published 2017-01-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-nike-japan References: [hypebeast](http://hypebeast.com/2016/12/nike-sportswear-two-new-windrunner-jackets) & [nike](http://www.nike.com/us/en_us/?ref=http://hypebeast.com/2016/12/nike-sportswear-two-new-windrunner-jackets) These two new [Nike](https://www.trendhunter.com/trends/nike-life-fullzip-unlined-jacket) Japan '[Windrunner](https://www.trendhunter.com/trends/ek-umoja-collection)' jackets expand on the brand's selection of [high-function running gear](https://www.trendhunter.com/trends/winter-performance-jacket). The sportswear giant offers two colorways that are very different from one another to appease the unique styles of its consumers. One is a vibrant combination of red, blue and highlighter green while the other is much more simplistic, with just black and white making it up. For the formerly mentioned Windrunner, Nike's branding is included boldly on the front in neon. For the latter, it's featured in black. The swoosh logo is beneath the brand's name on the front, however it doesn't take on the same form it's normally seen in. Currently, the new Nike Japan Windrunners can be found on the brand's web store for affordable prices. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 74% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **High-function Running Gear:** Opportunity for disruptive innovation: Develop new materials and technologies to enhance the functionality and performance of running gear. - **Unique Colorways:** Opportunity for disruptive innovation: Create customizable colorways for sportswear to cater to individual consumer preferences. - **Distinct Branding:** Opportunity for disruptive innovation: Design new branding techniques that are bold and eye-catching for sportswear products. ### Where This Applies - **Sportswear:** Opportunity for disruptive innovation: Explore new design concepts and materials to create innovative sportswear products. - **Apparel:** Opportunity for disruptive innovation: Integrate smart textiles and wearable technology into apparel to enhance performance and functionality. - **E-commerce:** Opportunity for disruptive innovation: Develop innovative online retail platforms and customer experiences to sell sportswear products. ## Related on Trend Hunter - [Sports Brand Workwear Jackets](https://www.trendhunter.com/trends/nike-life-fullzip-unlined-jacket.md) - [Adaptable Insulation Runner Jackets](https://www.trendhunter.com/trends/nike-acg-lava-loft-down-jacket.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Regional-Exclusive Sneaker Colorways](https://www.trendhunter.com/trends/mafate-three2-grid-jp.md) - [Athletic Tabi-Style Shoes](https://www.trendhunter.com/trends/fire-red-2.md) - [Grayscale Technical Runners](https://www.trendhunter.com/trends/wave-prophecy-ls.md) - [Bolding Layered Breathable Runners](https://www.trendhunter.com/trends/vomero-5-3.md) - [Inflatable Olympic Jacket Designs](https://www.trendhunter.com/trends/nike-thermafit-air-milano-jacket.md) - [Celebratory Mountain-Ready Outerwear](https://www.trendhunter.com/trends/the-north-face-mountain-jacket.md)