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# Cartoon-Inspired Sneaker Ads
The New Nike Campaign Features Blake Griffin & Marvin the Martian

By Ady Floyd | Published 2015-08-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/new-nike-campaign
References: [adweek](http://www.adweek.com/adfreak/blake-griffin-takes-marvin-martian-new-nike-air-campaign-166227)

This humorous new [Nike](https://www.trendhunter.com/trends/air-flightposite) campaign promotes the brand's newest '[Jordan Super](https://www.trendhunter.com/trends/jordan-3).Fly 4' sneakers. The commercial advertisement features basketball star Blake Griffin who competes in a dunk contest with [Looney Tunes](https://www.trendhunter.com/trends/looney-tunes-fudge-stripe-cookies)' Marvin the Martian.

The ad poses a striking familiarity to the 1990's film Space Jam that featured Micheal Jordan and a large cast of Looney Tunes, including Bugs Bunny. In this new Nike campaign, Bugs Bunny helps Blake Griffin out by providing him with the Jordan Super.Fly 4 sneakers. The shoes are brought to Blake on a silver platter just as Marvin the Martian is about to win the dunk contest.

The shoes appear to give Blake Griffin the extra edge needed to win the contest. With their bright green and deep red colors, the flashy shoes help Griffin perform an epic slam dunk that beats all of Marvin's sneaky cartoon tricks.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 7% | Activity: 26% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Cartoon-inspired Ads:** Opportunity for brands to create humorous and nostalgic advertising campaigns by incorporating beloved cartoon characters.
- **Collaborative Marketing:** Opportunity for brands to collaborate with movie studios or animation companies to create unique and engaging promotional content.
- **Nostalgia Marketing:** Opportunity for brands to tap into consumers' nostalgia for iconic cartoons and movies from their childhood.

### Industries Being Reshaped

- **Athletic Footwear:** Opportunity for athletic footwear brands to leverage cartoon-inspired ads to appeal to a younger audience and stand out in a competitive market.
- **Entertainment:** Opportunity for entertainment companies to collaborate with brands on cartoon-inspired campaigns to generate excitement and drive engagement.
- **Fashion:** Opportunity for fashion brands to incorporate cartoon-inspired designs and nostalgia into their products to attract consumers seeking unique and nostalgic fashion choices.

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