# Nutritionally Minded Breakfast Cereals These New Nestlé Cereals are Non-HFSS By Michael Hemsworth | Published 2023-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-nestl-cereals References: [foodbev](https://www.foodbev.com/news/nestle-expands-non-hfss-offering-with-new-cereal-option/) & [nestle](https://www.nestle.com)  These new Nestlé Cereals are being added to the brand's product portfolio that aim to strike a balance between flavor and nutrition for consumers of all ages to appreciate. The cereals include the [Nesquik](https://www.trendhunter.com/trends/nesquik-minis) Choco Waves and the Shreddies Raspberry & White Chocolate, which are both launching in the UK with non-HFSS (high in fat, sugar and salt) recipes to prioritize flavor with nutritional benefits. The products are [high in fiber](https://www.trendhunter.com/trends/high-fiber-cereal) and are also fortified with a variety of vitamins and minerals to make them part of a healthy lifestyle. Head of Marketing at [Cereal Partners UK](https://www.trendhunter.com/trends/kitkat-cereal) Sarah Fordy spoke on the new Nestlé Cereals saying, "We’re committed to making breakfast better, and the launch of Nesquik Choco Waves will help to provide families with a delicious and nutritious start to the day. This new addition to the well-loved family brand is non-HFSS, has whole grain as the number one ingredient and is a tasty option that will be a family favourite in no time!” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 64% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Balanced Nutrition Cereals:** These new Nestlé cereals offer consumers a balance between flavor and nutrition by being high in fiber, fortified with vitamins and minerals, and non-HFSS. - **Flavorful Healthy Cereal Options:** Nestlé's new cereal offerings, such as the Nesquik Choco Waves and Shreddies Raspberry & White Chocolate, prioritize flavor without sacrificing nutritional benefits. - **Family-friendly Nutritious Breakfasts:** The non-HFSS Nestlé cereals, including Nesquik Choco Waves, provide families with a tasty and nutritious start to the day, helping to improve overall breakfast options. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the growing demand for balanced nutrition cereals that prioritize both flavor and nutrition, providing consumers with tasty, healthy options. - **Breakfast Cereal:** The breakfast cereal industry has the opportunity to introduce flavorful and nutritious options like the new Nestlé cereals, meeting the needs of health-conscious consumers. - **Marketing and Advertising:** The marketing and advertising industry can assist in promoting the family-friendly nutritious breakfast options provided by Nestlé cereals, helping to increase consumer awareness and adoption. ## Related on Trend Hunter - [High-Fiber Low-Sugar Cereals](https://www.trendhunter.com/trends/cereal-range.md) - [Chocolaty Low-Sugar Cereals](https://www.trendhunter.com/trends/coco-pops-chocos.md) - [Low-Sugar Whole Grain Cereals](https://www.trendhunter.com/trends/shreddies-the-honey-one.md) - [Fruit-Infused High-Fiber Cereals](https://www.trendhunter.com/trends/raisin-wheats-shredded-wheat.md) - [Low-Sugar Cereal Flavors](https://www.trendhunter.com/trends/hazelnut-choc-flavour-coco-pops.md) - [Low-Sugar Multigrain Cereals](https://www.trendhunter.com/trends/rice-krispies-multigrain-shapes.md) - [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md) - [Miniaturized Drink Mix Cereals](https://www.trendhunter.com/trends/nesquik-minis.md) - [Limited-Edition Chocolate Cereals](https://www.trendhunter.com/trends/weetos-chocolate-honeycomb.md)