# Modernized Heritage Fashion The New Nautica Collection is Filled with Reimagined Classics By Riley von Niessen | Published 2017-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-nautica-collection References: [highsnobiety](http://www.highsnobiety.com/2017/02/20/nautica-fall-2017-reimagined-heritage-collection/) & [nautica](http://www.nautica.com/) The new [Nautica](https://www.trendhunter.com/trends/nautica-denim-blousons) collection was given the title 'Reimagined Heritage' because it offers a contemporary twist to timeless staples. Included in the collection are [patchwork jackets](https://www.trendhunter.com/trends/patchwork-americana), jeans and shorts, wool coats, wind pants, graphic shirts, varsity jackets and a variety of accessories, such as bucket hats, duffel bags and statement scarves. The apparel is colored brightly, with hues like yellow, red and green marking the garments. It's clear that a number of the pieces draw from [90s athletic fashion](https://www.trendhunter.com/trends/marty-supreme), with vintage-style patterns and color palettes used throughout the new Nautica collection. The brand promoted the Reimagined Heritage looks with an editorial, which spotlights male models in the bright ensembles against a white backdrop for more contrast. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Contemporary Twist to Timeless Staples:** Opportunity for brands to modernize and reinvent traditional fashion items by incorporating contemporary elements. - **Vintage-inspired Patterns and Color Palettes:** Potential for designers to tap into nostalgia and create fashion collections reminiscent of past eras. - **Brightly Colored Athletic Fashion:** Possibility to cater to the demand for vibrant and eye-catching sportswear that combines functionality and style. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for fashion retailers to curate and promote collections that offer a modernized take on classic styles. - **Fashion Design:** Opportunity for fashion designers to experiment with vintage-inspired patterns and color combinations in their collections. - **Sportswear:** Opportunity for sportswear brands to develop bright and colorful athleisure pieces that resonate with consumers seeking both comfort and style. ## Related on Trend Hunter - [Heritage-Inspired Outdoor Apparel](https://www.trendhunter.com/trends/kathmandus-aw25-heritage-collection.md) - [Fall-Ready Explorative Fashion](https://www.trendhunter.com/trends/future-heritage.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Refined Spring-Centric Apparel](https://www.trendhunter.com/trends/reimagined-icons.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Coastal Utility Wear](https://www.trendhunter.com/trends/nanamica-springsummer-2026.md) - [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md)