# California Lifestyle-Inspired Editorials The New MR PORTER Editorial Features Summery Menswear By Riley von Niessen | Published 2017-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-mr-porter References: [fuckingyoung.es](http://fuckingyoung.es/mr-porter-launches-made-california/) & [mrporter](https://www.mrporter.com/?cm_mmc=LinkshareUK-_-QFGLnEolOWg-_-Custom-_-LinkBuilder&ranMID=36586&ranEAID=QFGLnEolOWg&ranSiteID=QFGLnEolOWg&rewardStyle&siteID=QFGLnEolOWg-KS9PZPSZD4k8egVE8xQYFQ) In order to ready consumers for summer, a new MR PORTER editorial was published that highlights some of its best seasonal offerings. The shots feature a single male muse, who poses in apparel from a total of 12 different brands. These brands include [Golden Bear](https://www.trendhunter.com/trends/reigning-champ-and-golden-bear), The Elder Statesman, [Amiri](https://www.trendhunter.com/trends/hollywood-breakfast-club), [Simon Miller](https://www.trendhunter.com/trends/ai-sport-glasses), Noon Goons, Rick Ownens, and many more. Despite how many designer names are involved in the shoot, the new MR PORTER editorial manages to stick to a common theme that surrounds a laidback California lifestyle. On order to make this source of inspiration clear, the retailer is sure to feature a mix of pastel color palettes, tropical floral patterns, vintage graphic prints, and timeless menswear staples. With this, the new MR PORTER editorial manages to showcase a wide range of apparel and accessories that are likely to appeal to consumers with various different interests. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Laidback California Lifestyle:** Opportunity for brands to create and market clothing and accessories that embody the relaxed and carefree California lifestyle. - **Pastel Color Palettes:** Potential for brands to incorporate pastel colors into their collections, appealing to consumers who are looking for trendy and summery designs. - **Vintage Graphic Prints:** Chance for brands to leverage nostalgia and bring back vintage graphic prints in their apparel and accessories, tapping into consumer sentiment for retro styles. ### Who This Affects Most - **Fashion Retail:** Fashion retailers have the opportunity to curate collections inspired by the laidback California lifestyle, featuring pastel color palettes and vintage graphic prints. - **Apparel Manufacturing:** Manufacturers can capitalize on the trend of pastel color palettes and vintage graphic prints by producing clothing and accessories that align with the California-inspired aesthetic. - **Online Retail:** Online retailers can take advantage of the laidback California lifestyle trend by offering a wide range of apparel and accessories that cater to consumers seeking the California vibe. ## Related on Trend Hunter - [Exclusive Joint Fashion Capsules](https://www.trendhunter.com/trends/cherry-la.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md)