# Celebrity-Directed Beverage Ads This New Mountain Dew Commercial Features Tyler, the Creator By Simal Yilmaz | Published 2013-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-mountain-dew-commercial References: [highsnobiety](http://www.highsnobiety.com/2013/03/18/watch-tyler-the-creators-self-directed-mountain-dew-commercial/) & [mountaindew](http://mountaindew.com/) [Mountain Dew](https://www.trendhunter.com/trends/reimagined-logo-desgin) teamed up with Tyler, the Creator in the making of their new [Mountain Dew commercial](https://www.trendhunter.com/trends/mountain-dew-3), which the artist himself will be self-directing. Companies [teaming up with celebrities](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper) is nothing new, but giving the celebrity directorial power is certainly a new strategy, which could be potentially risky or very profitable. Mountain Dew has taken a smart risk by getting Tyler, the Creator to self-direct its commercial, because his widespread popularity is able to draw in a large audience to the commercial and brand. Although showcasing celebrities in scripted roles often garners a lot of attention, it is Tyler's personality and humor that will subsequently draw in viewers to the advertisement, which is set to debut in just a few days. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Celebrity-directed Ads:** Companies are giving celebrities the power to self-direct commercials, creating a new strategy that could be risky or profitable. - **Celebrity-branded Collaborations:** Celebrities collaborating with brands to create unique advertising campaigns is becoming a popular trend in the industry. - **Humor-driven Advertising:** Using humor as a driving force in advertisements is an emerging trend that helps draw in viewers. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry is incorporating celebrity-directed ads to increase brand awareness and reach a larger audience. - **Entertainment:** The entertainment industry is capitalizing on celebrity-branded collaborations to promote new projects and increase fan engagement. - **Advertising and Marketing:** The advertising and marketing industry is embracing humor-driven advertising as a way to create memorable and engaging campaigns. ## Related on Trend Hunter - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Beverage-Branded Music Events](https://www.trendhunter.com/trends/to-hell-with-mtn-dew-flamin-hot.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Rapper-Beverage Partnerships](https://www.trendhunter.com/trends/smirnoff3.md)