# Customizable Budget Smartphones The Moto E Features Quality Specs and Changeable Color Bands By Rahul Kalvapalle | Published 2015-02-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/new-moto-e References: [gizmag](http://www.gizmag.com/moto-e-update-motorola-android-lollipop-lenovo-4g/36264/) & [startwithmotoe](http://www.startwithmotoe.com/) The newest version of the Moto E smartphone from [Motorola](https://www.trendhunter.com/trends/motorola-moto-g-pure) offers quality hardware at a pretty affordable price. This particular iteration of the phone features a 4G LTE and is equipped with Android Lollipop, and is available for just $150 as a free-standing phone without a contract. This second-generation Moto E also moves on past a dual-core CPU to a quad-core Snapdragon processor that runs at 1.2 GHz. The phone's battery is also bigger, and is claimed to offer 24 hours per charge. The Moto E will surely appeal to people who like to personalize their gadgets, as it comes with an array of six color bands that allow you to add a personal touch to the sides of the phone. This phone goes to show that quality features don't always have to come at an exorbitant price. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Customizable Budget Smartphones:** The ability to personalize affordable smartphones offers opportunities for companies to tap into the growing demand for customization. - **Low-cost 4G Phones with Quality Specs:** The emergence of low-cost 4G phones with quality specs is an opportunity for companies to target the price-sensitive market with affordable, yet capable, smartphones. - **Extended Battery Life in Affordable Smartphones:** Phones with long battery life available at an affordable price point provide opportunities for companies to tap into the market of consumers who prioritize battery life. ### Who This Affects Most - **Smartphone Industry:** Manufacturers can differentiate themselves by offering customizable, affordable, and capable smartphones with long battery life to cater to niche markets. - **Telecommunications Industry:** The launch of affordable but capable smartphones with long battery life is an opportunity for companies to capture market share in the competitive smartphone market. - **Consumer Electronics Industry:** Providing consumers with customizable and affordable smartphones with long battery life could create opportunities for innovation and market disruption to compete with established players. ## Related on Trend Hunter - [Long Battery-Life Smartphones](https://www.trendhunter.com/trends/moto-g-power-5g.md) - [Minimalist Mid-Range Smartphones](https://www.trendhunter.com/trends/motorola-edge-50-pro.md) - [Accessible Flagship-Inspired Smartphones](https://www.trendhunter.com/trends/motorola-moto-g51-5g.md) - [Ultra-Bright Display Smartphones](https://www.trendhunter.com/trends/motorola-moto-smartphones.md) - [Value-Oriented Smartphone Series](https://www.trendhunter.com/trends/moto-g-power.md) - [Ultra-Affordable Name-Brand Phones](https://www.trendhunter.com/trends/htc-wildfire-e5-plus.md) - [Branded Color Smartphone Models](https://www.trendhunter.com/trends/motorola-g56.md) - [Octa-Core Budget Smartphones](https://www.trendhunter.com/trends/octacore-budget-smartphone.md) - [Cost-Conscious Flagship-Like Smartphones](https://www.trendhunter.com/trends/motorola-g77.md)