# High-Proof Canned Cocktails These New MOTH Cocktails Come in Three Varieties By Michael Hemsworth | Published 2022-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-moth-cocktails References: [foodbev](https://www.foodbev.com/news/moth-expands-cocktail-portfolio-with-three-new-additions/) & [mothdrinks](https://mothdrinks.com)  These new MOTH cocktails are being launched by the UK-based brand as a series of [high-proof cocktails](https://www.trendhunter.com/trends/fullstrength-cocktails) for consumers to pick up when looking to enjoy a [bar-quality refreshment](https://www.trendhunter.com/trends/served-cocktails). The cocktails come in three new options including Pina Colada, French 75 and the Apertivo Spritz, which each feature a 10% ABV. The brand partnered with spirit brands like Duppy Share Rum and Tarquins Cornish Gin to craft the premium cocktails that will complement the existing range perfectly. Co-Founder Rob Wallis commented on the new MOTH cocktails saying, "We’re so proud to be working with our award-winning spirit partners to bring consumers three new classic cocktails to enjoy anytime, anywhere.” The cocktails are arriving at select Tesco and [Waitrose](https://www.trendhunter.com/trends/moth-cocktail-party-pack) locations in the UK for £3.99 each. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 55% | Activity: 58% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Canned Cocktail Craze:** The rise of canned cocktails presents an opportunity for beverage companies to innovate new flavors and formulations in response to consumer demand for convenient, high-quality drinks. - **Premium Ready-to-drink Beverages:** Creating premium, pre-mixed cocktails in ready-to-drink format is a potential disruptive innovation opportunity for beverage makers looking to tap into the growing interest in craft cocktails without the need for bartenders. - **Low-proof Cocktails:** Low-proof cocktails are becoming increasingly popular among consumers looking to enjoy the taste of a cocktail without the effects of high alcohol content, creating an opportunity for beverage companies to create more sophisticated and flavorful low-proof options. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverage industry could capitalize on the popularity of canned cocktails by developing innovative, premium new offerings that appeal to consumers looking for convenient, high-quality options. - **Retail:** The retail industry has an opportunity to capitalize on the trend of canned cocktails by increasing the product offerings of premium canned cocktails both in-store and online. - **Hospitality:** The hospitality industry can tap into the growing consumer demand for high-quality, pre-mixed cocktails by featuring premium canned cocktails on their menus alongside traditional bar offerings. ## Related on Trend Hunter - [Canned Bar-Quality Cocktails](https://www.trendhunter.com/trends/moth-cocktail.md) - [Convenient Bar-Quality Cocktails](https://www.trendhunter.com/trends/moth-canned-cocktails.md) - [Bold Ready-to-Pour Canned Cocktails](https://www.trendhunter.com/trends/new-moth-cocktail.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/bar-strength-canned-cocktails.md) - [UK Cocktail Expansions](https://www.trendhunter.com/trends/uk-cocktail-expansions.md) - [High-Value Cocktail Variety Packs](https://www.trendhunter.com/trends/moth-cocktail-party-pack.md) - [Festive Cocktail Crackers](https://www.trendhunter.com/trends/cocktail-crackers.md) - [Bar-Inspired High-ABV Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-double-shot.md) - [Premixed Pouched Cocktails](https://www.trendhunter.com/trends/craft-cocktail-pouches.md)