# Money-Based Game Makeovers New Monopoly Token to be Chosen by Consumers By Andrew Sztein | Published 2013-01-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-monopoly-token References: [usatoday](http://www.usatoday.com/story/life/2013/01/08/monopoly-board-game-tokens-change/1805387/) & [boingboing.net](http://boingboing.net/2013/01/09/monopoly-to-lose-one-of-its-cl.html) One of the iconic token designs in everyone's favorite never-ending property-trading game will be getting the boot in favor of one of five new designs -- that's right, a new Monopoly token is on its way. The ubiquitous board game, which has used the same token design since the game's inception during 1930s, will be permanently retiring one token based on a fan vote. The vote will determine whether future Monopoly sets will be lacking one of the race car, battleship, thimble, wheelbarrow, iron, shoe, dog or top hat. Taking the place of the abandoned token will be one of a [cat](https://www.trendhunter.com/trends/hello-kitty-monopoly), guitar, helicopter, diamond ring or robot. I've seen too many arguments come to a boil over who gets to play as the race car, so I suggest voting for that one for the simple reason of preventing pre-game fisticuffs. Voters can pass over Go and collect $200 on the way to the [Monopoly Facebook page](https://apps.facebook.com/saveyourtoken/) to cast their vote. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Consumer-driven Token Design:** The fan vote to choose a new Monopoly token showcases the trend of consumer-driven design decisions, allowing customers to have a say in the product's features. - **Legacy Game Reimagining:** The retirement of the old Monopoly token and introduction of new designs represents a trend of updating and reimagining classic board games to appeal to modern audiences. - **Gamification of Voting:** The use of a voting system on social media platforms like Facebook adds an element of gamification to the process, making it more engaging and interactive for users. ### Where This Applies - **Toy and Game Manufacturing:** The introduction of new Monopoly token designs presents an opportunity for toy and game manufacturers to create and produce updated game sets with the new tokens. - **Consumer Goods and Retail:** The trend of consumer-driven design decisions can be leveraged by consumer goods and retail companies to involve customers in the product development and customization process. - **Social Media and Online Platforms:** The gamification of voting through social media platforms like Facebook creates opportunities for social media companies to enhance user engagement and expand their user base. ## Related on Trend Hunter - [Bestselling Board Game Expansions](https://www.trendhunter.com/trends/monopoly-expansion-packs.md) - [Collaborative Toy Models](https://www.trendhunter.com/trends/hasbros-monopoly.md) - [Board Game-Themed Dynamic Accessories](https://www.trendhunter.com/trends/monopoly-collection.md) - [Board Game Car Collectibles](https://www.trendhunter.com/trends/pass-n-go-164.md) - [nostalgic slot machine designs](https://www.trendhunter.com/trends/licensing-agreement-with-hasbro.md) - [Adult-Exclusive Reimagined Board Games](https://www.trendhunter.com/trends/board-crawl.md) - [Collectible Anniversary Coins](https://www.trendhunter.com/trends/monopoly-90th.md) - [Interactive Entertainment Board Games](https://www.trendhunter.com/trends/interactive-entertainment-board-games.md) - [Fashion Doll Board Games](https://www.trendhunter.com/trends/monopoly-barbie-edition.md)