# Classic Game Piece Replacements The New Monopoly Piece is Officially a Friendly Feline Figurine By Michael Hemsworth | Published 2013-02-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/new-monopoly-piece References: [suckmytrend](http://suckmytrend.com/2013/02/06/the-cat-is-the-new-monopoly-piece/) & [hasbro](http://www.hasbro.com/monopoly/en_GB/) The [classic boardgame](https://www.trendhunter.com/trends/monopoly-deluxe-edition) is is getting a much-needed update and the new Monopoly piece is none other than a [friendly feline figurine](https://www.trendhunter.com/trends/exploding-kittens-the-board-game). The campaign to replace the iron game token in the classic fiduciary pastime came about a little while back and the audience has spoken; the piece will be replaced with a cat. The piece was chosen as a fan favorite that sat amongst a number of other choices from a robot to other more obscure, but modern selections. Available for voting on the Monopoly [Facebook](https://www.trendhunter.com/trends/whiskas-purrcast) page, the vote first consisted of figuring out which game token was the least favorite. The iron proved to be the least favorite of the bunch and the vote quickly changed to one regarding what should be the new Monopoly piece; the masses have spoken and their voices cry for cats! ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Classic-game-piece-replacements:** Disruptive innovation opportunity: Developing and marketing unique replacement game pieces for classic board games to cater to consumer preferences. - **Social-media-voting-campaigns:** Disruptive innovation opportunity: Creating engaging social media campaigns that involve audience participation in decision-making processes, such as voting for new product features or designs. - **Nostalgia-marketing:** Disruptive innovation opportunity: Utilizing nostalgia marketing strategies to revitalize and modernize classic products, appealing to both existing and new audiences. ### Industries Being Reshaped - **Board-games:** Disruptive innovation opportunity: Introducing new game pieces or game mechanics that enhance the playing experience and bring fresh excitement to the board game industry. - **Social-media-marketing:** Disruptive innovation opportunity: Developing innovative social media marketing strategies that actively involve consumers in the decision-making process, fostering a sense of community and engagement. - **Retail:** Disruptive innovation opportunity: Incorporating nostalgia marketing tactics into retail strategies to attract customers who seek a blend of classic and modern elements in their purchasing decisions. ## Related on Trend Hunter - [Adorable Remixed Board Games](https://www.trendhunter.com/trends/tokidoki-edition-monopoly.md) - [Feline Adventure Board Games](https://www.trendhunter.com/trends/adventures-in-friskies-world.md) - [Plush Toy Board Games](https://www.trendhunter.com/trends/monopoly-for-collectors.md) - [Cartoon-Themed Board Games](https://www.trendhunter.com/trends/monopoly-hello-kitty-friends-edition.md) - [Bestselling Board Game Expansions](https://www.trendhunter.com/trends/monopoly-expansion-packs.md) - [Board Game-Themed Dynamic Accessories](https://www.trendhunter.com/trends/monopoly-collection.md) - [Deceptive Board Games](https://www.trendhunter.com/trends/monopoly-crooked-cash.md) - [Adult-Exclusive Reimagined Board Games](https://www.trendhunter.com/trends/board-crawl.md) - [Collaborative Toy Models](https://www.trendhunter.com/trends/hasbros-monopoly.md)