# Smoothie-Filled Frozen Treats My/Mochi™ Introduces New Mochi Ice Cream Flavors By Grace Mahas | Published 2023-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-mochi-ice-cream-flavors References: [prnewswire](https://www.prnewswire.com/news-releases/mymochi-doubles-down-on-innovation-in-2023-introducing-new-mochi-ice-cream-flavors-and-expanding-into-new-categories-301761449.html/?sg)  [My/Mochi](https://www.trendhunter.com/trends/cereal-milk-mochi-ice-cream), the leading producer of mochi ice cream, is planning to expand its offerings and capitalize on the growing popularity of mochi in 2023. The company recently hired Brigette Wolf, formerly of [Mondelēz International](https://www.trendhunter.com/trends/chips-ahoy-mystery-cookies), as Chief Marketing Officer to help drive its growth. My/Mochi is focused on innovation beyond ice cream, leveraging the popularity of the sweet, chewy rice flour. The brand plans to expand beyond its current ice cream offerings and introduce a line of smoothies, as well as new mochi ice cream flavors and products. My Mochi's new ice cream flavors are Cereal + Milk, Strawberry Boba, Ube, Coffee and Passion Fruit. The brand also introduced a new Smoothie line of fruit puree wrapped in mochi in two flavors - Strawberry Banana and Mixed Berry. All My/Mochi products are 100 calories or less, free from gluten, soy, and nuts, rBST free, and contain no GMO or artificial ingredients, with an average retail price of $6.29 for 6 count packs. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 49% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Expansion of Mochi Offerings:** My/Mochi is expanding its offerings beyond ice cream by introducing a line of smoothies and new mochi ice cream flavors and products. - **Innovation in Healthy Confections:** My/Mochi's commitment to gluten-free, soy-free, and nut-free products free from GMO and artificial ingredients presents opportunities for innovation in healthy confections. - **Popularity of Mochi:** My/Mochi is capitalizing on the growing popularity of mochi in 2023 by expanding its offerings and exploring new product lines including smoothies and other new frozen treats. ### Who This Affects Most - **Frozen Dessert Industry:** My/Mochi's expansion and innovation in the mochi-based products presents opportunities for disruption in the frozen dessert industry, specifically in the healthier and non-dairy dessert segments. - **Healthy Snacks and Confections Industry:** My/Mochi's commitment to gluten-free, soy-free, and nut-free products free from GMO and artificial ingredients presents opportunities for innovation in the healthy snacks and confections industry. - **Beverage Industry:** My/Mochi's introduction of smoothies wrapped in mochi presents opportunities for innovation in the beverage industry, specifically in the packaged smoothie segment. ## Related on Trend Hunter - [Smoothie-Filled Chewy Bites](https://www.trendhunter.com/trends/bite-sized-snacks.md) - [Frozen Smoothie Mochi Bites](https://www.trendhunter.com/trends/smoothie-incredibites.md) - [Cereal-Flavored Mochi Treats](https://www.trendhunter.com/trends/cereal-milk-mochi-ice-cream.md) - [Chewy Sorbet Mochis](https://www.trendhunter.com/trends/my-mochi-sorbets.md) - [Low-Calorie Frozen Mochi Treats](https://www.trendhunter.com/trends/bubbies-mochi.md) - [Free-From Frozen Mochi Bites](https://www.trendhunter.com/trends/bubbies-mochi-ice-cream.md) - [Oat Milk Mochi Desserts](https://www.trendhunter.com/trends/oat-milk-mochi-dessert.md) - [Festive Ice Cream Bites](https://www.trendhunter.com/trends/festive-ice-cream-bites.md) - [Festive Mochi Bites](https://www.trendhunter.com/trends/seasonal-mochi-treats.md)